Retail Sales Officer

Role & responsibilities

• Mapping business activities and tie-ups, along with managing the distribution network.
• Planning, guiding, and coordinating with Distributor Salesmen to achieve month-on-month primary and secondary sales targets (brand-wise).
• Conducting daily route beats to monitor stock levels and track territory sales.
• Monitoring competitor brands, their secondary/territory performance, schemes, and activities to identify opportunities for increasing our sales.
• Developing and maintaining an information system for secondary sales and territory (outlet-wise, month-wise, product-wise) to support management decision-making.
• Planning and executing brand-building initiatives, promotions, and consumer promotions in coordination with retailers, distributor salesmen, the marketing team, and Area Sales Head.
• Achieving annual targets and driving overall company revenue; handling significant sales turnover.
• Ensuring optimal stock levels at each outlet and maintaining stock pressure.
• Coordinating with the marketing team for merchandising and promotional activities.
• Maintaining proper and effective product display across outlets.
• Resolving dealer issues and ensuring strong after-sales support.

Preferred candidate profile

• Graduate with 2 to 5 years of experience in Distribution Sales.
• Strong experience in distributor handling, Primary sales, and territory management.
• Good knowledge of market visits, route planning and competitor tracking.
• Strong communication, negotiation, and team coordination skills.
• Target-oriented with good analytical and problem-solving abilities.
• Willingness to travel extensively within the assigned territory.