Retail Sales Manager

Role & responsibilities

• Develop and implement the 12-24 month sales and distribution strategy for REGIN CASHEWS.
• Develop district-wise sales plans and market expansion strategies.
• Identify, appoint and manage district-wise distributors across Tamil Nadu.
• Develop General Trade, supermarkets, modern trade and institutional sales channels.
• Build and expand the retail network and ensure strong market penetration.
• Develop distributor and retailer margins, schemes, incentives and commercial policies.
• Plan and execute product launches, promotions, merchandising and in-store visibility.
• Identify locations and develop the business model for opening RARR CASHEWS branded retail stores/outlets.
• Develop company-owned, franchise and distributor-operated retail models.
• Recruit, train and manage the sales team including Territory Sales Officers and Sales Executives.
• Set territory-wise sales targets and monitor achievement.
• Track market trends, competitor pricing, products and promotional activities.
• Develop monthly, quarterly and annual sales forecasts and budgets.
• Monitor distributor stock, secondary sales, collections and market coverage.
• Build strong relationships with distributors, retailers, supermarkets and key accounts.
• Lead expansion into other states after establishing a strong Tamil Nadu network.

Preferred candidate profile

• 10-15+ years of experience in FMCG / Food / Dry Fruits / Nuts / Confectionery / Consumer Products.
• Strong experience in distributor appointment and retail network development.
• Proven experience in launching or developing a new consumer brand is highly preferred.
• Strong knowledge of Tamil Nadu retail markets.
• Existing relationships with distributors, wholesalers and retailers will be an advantage.
• Experience in General Trade and Modern Trade.
• Strong understanding of distributor margins, retailer margins, schemes and trade promotions.
• Good commercial and negotiation skills.
• Strong leadership, communication and team-building abilities.
• Should be highly entrepreneurial and capable of building a business from the ground up.

Perks and benefits

As per Industry Standard