Retail Sales Executive

Job Overview

As a Sales Associate, you will be the face of Lenskart. Your primary mission is to deliver an exceptional, customer-first shopping experience by welcoming guests, understanding their vision needs, and guiding them toward the ideal eyewear solution. You will bridge customer requirements with specialized product recommendations to drive store revenue and conversion targets. [3, 4, 5]

• Job Title: Sales Associate / Senior Sales Associate
• Department: Retail Operations
• Reporting To: Store Manager
• Location: In-Store / Retail Outlet [1, 5, 6, 7]

Key Responsibilities

1. Customer Engagement & Focus

• Greeting & Guiding: Welcome all walk-in customers warmly. Introduce them to Lenskart's technology and guide them toward the in-store clinic for their free eye check-up. [4, 5]
• Consultative Consultation: Actively listen to customers to uncover unstated needs. Ask relevant questions about lifestyle and visual habits to recommend the best frames, lenses, or sunglasses. [1, 4, 5]
• Styling & Selection: Assist customers with lens specifications, frame fittings, and aesthetic styling according to their prescription and facial structure. [8, 9, 10]

2. Driving Sales & Targets

• Target Achievement: Meet individual and store-level monthly targets for sales revenue, customer footfall conversions, and minimized product returns. [5, 6]
• Upselling & Cross-selling: Upsell premium lenses (e.g., anti-glare, blue-light blockers) and cross-sell accessories, contact lenses, or secondary pairs (sunglasses). [4, 8, 10]
• Offer Communication: Clearly explain ongoing brand campaigns, dynamic discounts, and promotional offers to customers. [2, 4, 9, 10, 11]

3. Store Operations & Standard Operating Procedures (SOPs)

• Order Processing & Billing: Operate the internal POS (Point of Sale) system to handle billing, process payments smoothly, and reconcile daily cash/card sales.
• Order Coordination: Track customer orders coming from the warehouse. Quality-check the prescription and fitted lenses for precision before handing over the finished eyewear to the customer.
• Inventory Management: Assist with regular stocktakes, record inventory entries, and proactively highlight any stock discrepancies or damage to the Store Manager.
• Visual Merchandising: Maintain the hygiene, visual layout, and cleanliness of store frames, optometry instruments, and overall display counters daily. [4, 5, 8, 11]

Requirements & Qualifications

Education & Experience

• Minimum Qualification: 12th Pass; Graduate in any stream is highly preferred.
• Experience Range: 0 to 3+ years. Freshers with strong interpersonal skills are welcome, while prior retail sales, hospitality, or customer service experience is an advantage.

Key Skills & Behavioral Attributes

• Communication: Clear articulation and strong active listening skills in English and the regional language.
• Relationship Building: Natural ability to build immediate rapport, comfort, and trusting customer relationships.
• Adaptability: Openness to learning optical/lens technology and comfortable working in rotational shifts and weekends.