Retail Merchandiser- Offline & Online

ROLE PURPOSE

Own operational performance across all Madame EBOs and the direct digital channel (madameonline.com). The role is accountable for ensuring every EBO and the website hits its productivity targets, clears inventory within the sell-through window, and runs to SOP. This role does not manage marketing, brand, or customer acquisition - those sit with Marketing. This role owns what happens after the customer walks in or lands on the site.

CORE ACCOUNTABILITIES

1. EBO Store Operations & Productivity

·        Own store-level ABP achievement for all EBOs - weekly tracking, not monthly.

·        Monitor and report: revenue per sq ft, UPT, ATV, conversion rate, footfall vs conversion gap.

·        Identify underperforming stores within the week. Escalate to Business Head with a specific action recommendation - not just a flag.

·        Ensure SOP compliance across all EBOs: opening/closing checklist, cash handling, VM execution, staff grooming standards.

·        Conduct store visits: minimum one audit per store per month, more for underperforming stores.

2. Website Operations (madameonline.com)

·        Coordinate with the digital team on operational aspects: listing accuracy, product availability, order fulfilment TAT, return processing speed.

·        Monitor website sell-through, cart abandonment, and returns rate. Escalate anomalies to Business Head and Marketing Head.

·        Ensure inventory on the website reflects actual warehouse availability - liaise with IT (Logic ERP / Shopify sync) to maintain accuracy.

·        This role does not own digital marketing, SEO, or campaign strategy - those sit with Marketing.

3. Inventory Clearance & Replenishment

·        Monitor sell-through % at store and SKU level. Flag aged styles

·        Coordinate with merchandising for IBT (inter-branch transfers), markdowns, and reallocation decisions.

·        Ensure replenishment from warehouse to EBO is within agreed TAT.

·        Own the end-of-season clearance process for the EBO channel.

4. Store Team Management & Screening

·        Screen and shortlist Store Manager and Sales Associate profiles for EBO hiring.

·        If a Manpower Outsourcing Agency (MOA) is engaged, serve as the JACPL interface: raise requirements, review deployments, monitor productivity.

·        Drive store team accountability: attendance (Wooqer), product knowledge, conversion metrics, grooming.

·        Coordinate with HR for timely onboarding and exit processing of store staff.

5. MIS & Operational Reporting

·        Prepare and submit EBO-wise and website-level weekly MIS to Business Head and CEO.

·        Track: store ABP %, sell-through %, inventory ageing, team productivity, SOP compliance score.

·        MIS submission

6. New Store Launch Operational Readiness

·        Coordinate the operational readiness checklist for new EBO launches: system setup, staff deployment, inventory loading, VM execution, opening SOP.

·        Define the T-minus checklist and own its execution.

·        Go-live approval to be confirmed by the Operations Manager before a store opens.

CANDIDATE PROFILE

·        7-12 years in retail operations - EBO-first experience essential (franchise or company-owned).

·        Must have managed multi-store operations (minimum 15-20 stores) with MIS ownership.

·        Website / DTC operations experience (Shopify or similar) is a strong advantage.

·        Analytical ownership required - must build, own, and present MIS independently.

·        Process-oriented, not relationship-oriented - this role succeeds through systems, not personality.

·        Travel requirement: 8-10 days per month for store visits and audits.