MUMBAI · FULLTIME
Retail Marketing Specialist
Oben Electric Vehicle
Mumbai · onsite · Posted 3d ago
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Undisclosed3–8 yrsfulltimeMumbai
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Section · 01
About this role
Job Summary
Responsibilities
Qualifications
Requirements
Job Type
Location
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
We're looking for a hands-on retail marketing professional to bring the Oben Electric brand to life across our showrooms and local markets. You own on-ground brand experiences-from storefronts and mall activations to billboards, festive decor, and BTL campaigns-and ensure every offline touchpoint links back to our brand story. If you love building memorable in-store moments that drive footfall and sales, this is for you.
Responsibilities
- Own showroom branding across all locations, ensuring consistent, high-impact visual identity, strong store hygiene, and a great customer experience.
- Plan and execute offline campaigns including billboards, roadshows, mall activations, tech-park activations, and local market events.
- Lead ground activations such as storefront branding, POS displays, visual merchandising, in-store elements, and festive decor.
- Drive dealer coordination for all BTL activities, ensuring smooth execution and timely rollouts at showroom level.
- Build and manage local partnerships and collaborations to increase footfall and local awareness.
- Develop and manage local marketing vendors, ensuring quality, cost efficiency, and timely delivery.
- Run BTL activities end-to-end with a sharp focus on coordination, execution quality, and ROI.
- Manage production, installation, upkeep, and maintenance of branding materials, working closely with design, procurement, dealers, and vendor teams.
- Produce, manage, and distribute merchandise and print collateral for showrooms and campaigns.
- Ensure showroom hygiene, branding upkeep, and visual standards are consistently maintained across locations.
- Align offline executions with the brand's social media storytelling to create seamless cross-channel brand experiences.
- Support dealers with clear communication, campaign guidelines, and on-ground execution support.
- Track performance, collect showroom and dealer feedback, and continuously optimise campaign effectiveness.
- Ensure strict adherence to corporate brand guidelines across all local and regional executions.
Qualifications
- UG: Any Graduate
- PG: Any Postgraduate
Requirements
- 3+ years of retail/on-ground marketing experience with proven execution of storefront branding, billboards, mall activations and BTL campaigns, preferably in automotive, consumer durables, or retail.
- Demonstrable track record of running branding projects across multiple cities/locations.
- Strong vendor management, procurement experience and negotiation skills.
- Excellent project management - plan, budget, and deliver campaigns on time and within quality standards.
- Ability to translate brand strategy into tangible, measurable in-store experiences.
- Comfortable operating in a fast-paced, multi-city environment and coordinating cross-functional teams (design, ops, sales, procurement).
- Network of pan-India vendors/agencies for national and regional rollouts.
- Clear communicator with stakeholder management strength.
Job Type
Full time
Location
Pune, Maharashtra, India
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
Customer ExperiencedealerretailCampaignNegotiation SkillsAutomotivePoSBrandingLocal MarketingMerchandisingConsumer DurablesElectric VehiclesBrand StrategyProject ManagementmaintenanceProcurementmarketing
Section · Company
About Oben Electric Vehicle
Oben Electric Vehicle
Automobile
300
employees
2020
6 years old
Bangalore / Bengaluru, Karnataka
India
₹6.5L PA avg
Avg at Oben Electric Vehicle
About
Oben Electric Vehicle manufactures electric motorcycles and components, focusing on sustainable transport solutions and advancing the electric mobility sector.
Industries
Automobile
Employee ratings
10 reviews
4.4/ 5
Culture
4.5
Career growth
4.5
Work-life
4.3
Employees rate it well for
Overall Company44Skill Development43
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