Retail Marketing Specialist

• Identify, Engage & Nurture top retail Architects/IDs and deepening engagement through repeat visits
• Become the single point of contact for Merino for adopted A/IDs
• Create avenues of local/national engagements through
• Personal Invites to Exhibitions
• Studio Presentations
• Focused meetings at Display Centre (if available)
• Plant visits
• Keep A/IDs and associated teams knowledge updated on Merino portfolio

1. Drive product specifications and sales through A/IDs

• Meet direct customers wherever required to drive closure
• Facilitating folder requirements, customer interaction & selections

1. Specifications & Sales Achievement against set goals
2. Number of Members Enrolled in the Loyalty Program
3. Number of Enrolled members activated
4. % contribution of Premium products
5. Category mix of the specifications and sales generated.
6. Number of members with >200 sheets sales per year

KPI Allocation:

1. 80% Performance
2. 20% Behavioral
3. Onboarding Time
1. 15 Days – Induction, Process Training, Local Market Visits, Product Training
2. 30 Days – Interaction with local IDs. Build up connect with 40-50 IDs
3. Post 45 Days – Monthly Targets & Monitoring.