Retail Marketing Executive

The Retail Marketing Executive will be responsible for planning and executing ATL, BTL, and retail marketing initiatives to drive brand awareness, store footfalls, customer acquisition, and revenue growth. The role requires close coordination with retail operations, visual merchandising, agencies, vendors, and store teams to ensure seamless execution of marketing campaigns and store activations.

Key Responsibilities:

ATL Marketing

• Coordinate ATL campaigns across print, radio, outdoor, cinema, and other media channels.
• Assist in media planning, campaign execution, and performance tracking.
• Ensure consistent brand messaging across all ATL communication.
• Coordinate with media agencies and partners for campaign implementation.

BTL Marketing

• Plan and execute customer engagement activities, exhibitions, roadshows, andpromotional events.
• Organize festive campaigns, influencer activations, and lead-generation programs.
• Execute brand-building initiatives to increase customer acquisition and engagement.
• Coordinate promotional campaigns to drive store visits and sales conversions.

Retail Marketing

Store Launch Strategy & Execution

• Plan and execute end-to-end marketing activities for new store launches.
• Coordinate pre-launch, launch-day, and post-launch marketing initiatives.
• Develop store-specific marketing plans to maximize visibility and footfalls.

Store Branding & Visual Merchandising Coordination

• Coordinate store branding, faade branding, signage, POSM, and in-storecommunication.
• Work closely with Visual Merchandising teams to ensure brand consistency across allstores.
• Ensure timely deployment and maintenance of marketing collateral.

Store Activations & Events

• Conceptualize and execute store events, customer engagement programs, trunk shows, exhibitions, and festive celebrations.
• Coordinate with vendors, agencies, influencers, and local partners for event execution.
• Measure event effectiveness and customer engagement outcomes.

Store Coordination

• Collaborate closely with store managers and retail teams for campaign execution.
• Ensure marketing activities are implemented as planned across all stores.
• Provide marketing support for sales initiatives and seasonal promotions.

Hyperlocal Marketing Execution

• Develop and execute hyperlocal marketing initiatives to drive awareness and footfalls.
• Build partnerships with residential communities, corporates, clubs, premium salons,gyms, and local businesses.
• Organize lead-generation activities within store catchment areas.
• Monitor local competition and market trends to identify growth opportunities.

Desired profile:

• Graduate/Postgraduate in Marketing, Business Administration, or related field.
• 2 - 5 years of experience in Retail Marketing, ATL, BTL, or Brand Marketing.
• Experience in Jewellery, Fashion, Luxury Retail, Lifestyle, or Premium Consumer Brands preferred.
• Strong understanding of retail operations