Retail Marketing Assistant Manager

Hello,

Greetings!!

Hope you are doing great

Key Responsibilities:

Its a 360-degree marketing powerhouse. Youll be responsible for:

• Digital & GMB Ownership: Own the Google My Business (GMB) strategy for all Nova Stores. Ensure 5-star hygiene, respond to reviews, and optimize for "mattress store near me" searches to dominate local SEO.

• Footfall Generation: Designing and tracking monthly marketing calendars specifically aimed at increasing high-intent walk-ins.

• Performance Tracking: You won't just run ads; you’ll track them. Monitor store footfalls vs. marketing spend to calculate the Customer Acquisition Cost (CAC) at a store level.

• Franchisee Lead Generation – Generate new leads for Potential franchisee store and analyse the campaign

• Store Launch Campaign Planning – Planning 360 Store launch plans and execute it excellently and track new store performance

• Work with Franchisee owners to understand challenges and opportunities

• Coordinate with CRM and Call Center – Be a part of the process to optimize leads and track the entore journey with related teams

• Visual Merchandising & In-Store Experience: Work closely with store teams to ensure the "Nova" premium experience is consistent, from the window display to the scent of the store.

• Profitability Ownership: Collaborate with Sales and Operations to ensure marketing efforts translate into top-line revenue and bottom-line profitability.

Kindly Acknowledge the email with your updated CV and Portfolio.

Please Also mention:

Current CTC -

Expected CTC -

Notice Period -

Regards,

Priyanka M