Retail Manager

Role & responsibilities

1. Retail Operations & Sales Management

• Drive retail sales growth and achievement of monthly, quarterly, and annual targets.
• Monitor store performance, sales productivity, and retail execution standards.
• Ensure effective implementation of company policies, processes, and retail initiatives.
• Analyze sales trends and identify opportunities for business growth.

2. Team Management

• Lead and manage Territory Leaders (TLs), Promoters (VBA/FVBA), and field teams.
• Conduct regular performance reviews and provide coaching for continuous improvement.
• Ensure manpower availability, onboarding, engagement, and retention across the territory.
• Drive accountability through KPI and target management.

3. Marketing & Retail Activation

• Execute retail marketing campaigns, promotions, and product launch activities.
• Coordinate with marketing teams to improve brand visibility and customer engagement.
• Monitor campaign effectiveness and recommend improvements based on ROI analysis.
• Ensure successful implementation of local and regional marketing initiatives.

4. Training & Capability Development

• Identify training needs and coordinate product, sales, and process training programs.
• Ensure field teams are equipped with the necessary product knowledge and selling skills.
• Track training effectiveness and support continuous capability enhancement.

5. Affordability & Financing Programs

• Manage and execute affordability schemes, EMI programs, and financing initiatives.
• Coordinate with finance partners and retailers for smooth implementation of financing solutions.
• Monitor affordability program performance and contribution to sales growth.
• Ensure timely onboarding and relationship management with financing partners.

6. Performance Monitoring & Reporting

• Track key business metrics, sales performance, and operational KPIs.
• Prepare periodic business reviews and performance reports.
• Analyze market trends, competitor activities, and customer insights to support business decisions.
• Drive corrective actions to achieve territory objectives.

Required Skills:

• Experience in team management, retail operations, and channel sales.
• Strong analytical, communication, and leadership skills.
• Proficiency in Microsoft Excel, PowerPoint, and data analysis tools.
• Ability to work independently and manage multiple priorities.