Retail Distribution Manager ? Dealer & Channel Network

• Identify, evaluate, and onboard dealers, sub-dealers, and distributors across assigned markets.
• Map white spaces and create a structured city-by-city expansion strategy .
• Ensure partners meet display, working capital, and performance requirements.

• Own monthly targets for:
  ? Primary Sales (sell-in)
  ? Secondary Sales (sell-through)
  ? Revenue, GM%, and partner-level productivity
• Drive partner-wise growth plans with clear KPIs and monthly reviews.
• Launch channel schemes, trade promotions, and festival campaigns to accelerate throughput.

• Train partners and their sales staff on Pepperfry product lines, USPs, pricing, and display rotation.
• Ensure accurate demos, sampling support, and regular product refresh cycles.
• Create territory-level marketing activation plans.

• Track competitor activity: pricing, margins, schemes, inventory strategy, collections, dealer payout cycles.
• Provide insights to HO on product gaps, customer demand patterns, regional preferences, and assortment needs.

• Ensure healthy channel credit cycles and on-time partner payments.
• Drive zero defaults through regular credit reviews and partner governance.
• Own the end-to-end dealer lifecycle : onboarding ? training ? performance ? retention ? exit (if needed).

• Build strong relationships with:
  • Dealers, sub-dealers, distributors
  • Retailers channel influencers
  • Local architects interior contractors (for upsell opportunities)
• Be the trusted point of contact for market escalations and quick problem resolution.

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