Retail Development Manager

About the Opportunity

KisanKraft Limited is a Bengaluru-headquartered agricultural equipment and power tools company, with a 46-acre manufacturing facility in Nellore, a dealer network of over 5,000 partners, and exports to 16+ countries. This position will work to develop retail business models for exclusive showroom, franchise-outlet in the assigned city.

Role Purpose

The Retail Development Manager will define the concept, develop strategy, promotion and business development activities.

You will drive identifying and recruiting franchisors, building and growing the exclusive showrooms, franchise outlets, drives primary/secondary sales, and executes local promotional and market-development activity.

You will drive, track and analyse sales performance, primary/secondary sales and market activation of the franchise retail outlet in the assigned city. You will need present causes for successes, failures, and future steps suggestion and arrive at a consensus for revisions.

Key Responsibilities

• Retail Sales Development Drive showroom sales, footfall, conversion, and revenue growth.
• Secondary Sales Drive dealer and retail outlet sales, stock turnover, and channel offtake.
• Market Activation Conduct farmer meets, product demonstrations, local promotions, and digital campaigns.
• Channel Management – Develop and maintain relationships with dealers, retailers, farmers, nurseries, and agri-institutes.
• Performance Tracking – Monitor sales, outlet performance, targets, and promotional activities.
• Franchise Management – Ensure showroom standards, layout, branding, hygiene, and product display.
• Merchandising & Stock – Ensure proper product mix, pricing, merchandising, and stock availability.
• After-Sales Service – Ensure spare-parts availability, mechanic training, and service camps.
• Market Intelligence – Track competitors, customer preferences, market trends, and identify growth opportunities.

Key Attributes

• Entrepreneurial and rural channel/retail experience.
• Strong relationship-building and influencing skills.
• Data-oriented — comfortable tracking sell-out, stock, and promotional-activity metrics.
• Self-starter, able to operate with a high degree of autonomy in a single-city market.