Retail/Channel Sales Executive

Build and manage a retail/channel partner network (dealers, distributors, electrical retailers) to drive sell-through of RMC' s Solar AC DBs, DC DBs, and Rooftop Mounting Structures across the residential/small-commercial rooftop solar segment. This is a genuinely new function at RMC, not part of the original org blueprint the first hire will be shaping the channel playbook as much as executing it.

• Identify, onboard, and activate new channel partners (electrical dealers, solar EPC retailers, hardware distributors) for Solar AC DB, DC DB, and rooftop MMS products.
• Build catalogue SKU pricing and a margin structure for the dealer
• Build a mapped dealer network by region town/district-level coverage, not just metro presence.
• Drive monthly dealer throughput volume and order frequency against
• Manage dealer credit terms and order cycles; protect channel margin while keeping dealers incentivized.
• Ensure credit and collection discipline across the dealer network payment terms adherence, no overdue creep.
• Run periodic dealer meets, product training, and scheme communication (festive/seasonal push schemes, slab-based incentives).
• Track competitor channel activity pricing, scheme depth, and dealer share-of-wallet.
• Coordinate with Marketing for dealer-facing collateral, POS material, and demand-generation activities at the retail level.