BENGALURU · FULLTIME

Require a Senior Manager – Performance Marketing & Community Lead in Bangalore

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Bengaluru · onsite · Posted 8d ago

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Undisclosed2–5 yrsfulltimeBengaluru

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Section · 01

About this role

Develop and execute integrated performance marketing strategies to drive measurable customer acquisition, retention, and conversion across digital channels.
Manage end-to-end performance campaigns on platforms including Google Ads, Meta, LinkedIn, YouTube, and programmatic networks with a focus on ROAS, CAC, and LTV.
Leverage advanced analytics tools (e.g., Google Analytics 4, Looker Studio, Tableau) to track, analyze, and optimize campaign performance in real time.
Lead the creation and management of high-impact digital creatives and landing pages aligned with campaign objectives and brand guidelines.
Build and nurture a loyal, active brand community through social media engagement, influencer collaborations, user-generated content campaigns, and community platform management.
Partner with product and brand teams to align performance initiatives with product launches, seasonal campaigns, and market expansion efforts.
Establish KPIs and reporting frameworks to monitor performance, deliver actionable insights, and present strategic recommendations to senior leadership.
Stay ahead of industry trends, emerging platforms, and evolving consumer behaviors to maintain a competitive edge in digital marketing.
Mentor and guide junior marketing team members, fostering a culture of innovation, data literacy, and continuous improvement. Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced certification in digital marketing is a plus.
2–5 years of progressive experience in performance marketing, digital strategy, or community management within FMCG, Foods, or Beverage industries.
Proven track record of managing multi-channel performance campaigns with demonstrable ROI and scalable growth outcomes.
Expertise in Google Ads, Meta Ads Manager, Google Analytics 4, CRM platforms (e.g., Salesforce, HubSpot), and marketing automation tools.
Strong analytical mindset with proficiency in data interpretation, A/B testing, attribution modeling, and performance reporting.
Experience leading community engagement programs, influencer partnerships, and UGC campaigns in consumer-facing brands.
Excellent communication, leadership, and stakeholder management skills with the ability to influence cross-functional teams.
Comfortable working in a fast-paced, agile environment with shifting priorities and tight deadlines.

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Section · 02

Skills

YoutubecrmSocial MediaTableausalesforcehubspotLookerGoogle AdsPerformance MarketingInfluencer MarketingLinkedinMarketing AutomationAb Testingprogrammatic advertisingMeta Ads ManagerGoogle Analytics 4Social Media EngagementAttribution Modelingmetainfluencer collaborationsuser generated contentuser-generated content campaigns