Request for Proposal: Content Writing

Top Line Objective:

Girl Effect India seeks to engage an experienced creative content writer, supported by a dedicated content team, to develop engaging, youth-centred content for a large-scale project focused on empowering adolescent girls and young women.

Who We Are                                                                                                                                                                                                                                                                                                                                                           

Girl Effect is an international non-profit that builds media that girls want, trust, and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.

Our Approach

Girl Effect uses a branded media approach towards delivering behavioral change programmes.

We reach girls across the world, where they are - online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made. 

We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them. 

Chhaa Jaa in India, Tujibebe in Tanzania, Yegna  in Ethiopia - are some of our youth brands. They exist across multiple channels - digital ( Meta, Google and other SM platforms), TV, radio, print, and on-ground. 

Scope of Work

Girl Effect India seeks to engage an experienced creative content writer, supported by a dedicated content team, to develop engaging, youth-centred content for a large-scale project focused on empowering adolescent girls and young women.

The scope will include developing a range of content formats, such as multimedia scripts, games, activities, icebreakers, facilitated teaching sessions and other interactive learning experiences. Content should be engaging, relatable and relevant to girls and young women across diverse social and cultural contexts, while being inclusive, accessible and aligned with Girl Effect’s principles of girl-centred design, social and behaviour change, gender equality and safeguarding.

Content will be developed primarily in English and subsequently adapted into regional languages, including Hindi, Marathi, Telugu and others, to meet the needs of diverse participant groups. Content will be designed for delivery across a range of settings and platforms, including in-person and digital/online environments.

While English will be the primary writing language, the content team should adopt a writing approach that facilitates effective translation and adaptation into regional languages, taking into account linguistic nuances, cultural relevance, accessibility and the intended tone and meaning across contexts.

Key responsibilities:

Develop scripts and copy for multimedia learning assets, including animations, videos, audio content, chatbot conversations, interactive exercises and other digital learning products.

Work collaboratively with graphic designers and multimedia teams to ensure alignment between written content and visual storytelling (via chatbots, learning management systems and other such tools).

Develop relatable stories, scenarios, case studies and practical examples that reinforce key concepts.

Create participatory learning activities such as worksheets, quizzes, games, role plays, simulations and  reflection exercises. 

Draft facilitator scripts, discussion prompts, speaking notes and activity guidance based on the approved session plans.

Develop  & refine supporting content, including FAQs, facilitation tips and guidance for managing learner discussions, ensuring content is conversational, engaging and appropriate for frontline facilitators.

Participate in co-creation workshops, design sprints, user testing and content testing exercises. 

Revise and refine content based on feedback from Girl Effect. 

Ensure all content is technically accurate, inclusive, safeguarding-sensitive and aligned with programme objectives.

Adapt content for different participant groups for example girls in different age groups as well as different literacy levels, delivery platforms and implementation contexts.

Adaptation of content into Hindi while maintaining consistency of tone, meaning and learner experience.

Expected Commitment

The assignment is expected to take 4-5 months.

This will be a timeline based project, at a daily rate. 

The consultant's assignment period will start from 10th September 2026.

Who You Are

A  conversational writer and thinker with experience in writing content for youth audiences.

You will have a proven ability to work with subject matter experts and ‘translate’ their expertise into appropriate content for the target audience. 

You have a proven ability to create compelling and engaging content that delivers clear messages.

Experience in behavior change and learning focussed content ideation and writing in the above mentioned topics would be a massive bonus. 

Passionate about making a positive difference in the life of young women and girls.

Requirements:  

Minimum 5-6 years of proven experience as a writer or related role.

Knowledge of content strategy and creation.

Excellent writing, editing and proof-reading skills.

Strong research skills.

Excellent time-management and organizational skills.

Effective communicator and writer in English and Hindi with the ability to synthesize, communicate and simplify complex language concepts per the needs of girls and young women.

Excellent interpersonal communication skills and experience working in a multicultural team across multiple countries. Sensitivity to cultural differences is essential. 

Ability to be flexible within a fast-paced, changing environment.

Commitment to realizing the potential of girls and to the vision and values of Girl Effect.

Proposal Submission

Your proposal, should you be interested, should cover:

Technical Proposal

Your understanding of the brief and why you feel you are well placed to advise us on this

Credentials/CV 

Please showcase any previous relevant work experience through clickable links.

Provide 3 contactable references 

Financial Proposal

A breakdown of the financial proposal in INR. Please share your daily and monthly rate. 

Technical and Financial proposals will need to be submitted as separate documents. Financial bids will not be opened until the technical evaluation and then only for those proposals deemed qualified and responsive.

GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.

VALIDITY of the proposal shall be for 90 days from the date of bid closure.

Evaluation Criteria

The criteria against which the application will be evaluated are listed below.

Technical Evaluation

Experience and qualification as outlined in your CV/credentials/profile – 20%

Showcases relevant experience in having done previous similar work with relevant agencies or organizations - 20 %

Geographical Experience in India - 10%

Interpretation and understanding of this TOR - 10%

Evidence of a minimum of three contactable references - 10%

Financial Evaluation

Value for money/proposed budget breakdown - 30%

How to Apply

To apply for this opportunity, please submit a proposal by email with the subject line "Content Writer-August 2026” to suppliers@girleffect.org, devanshi.yadav@girleffect.org by 28th August 2026. 

Tax

Applicants are advised to ensure that they clearly understand their tax position regarding local jurisdiction tax legislation provisions.

Disclaimer

GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.  

Safeguarding

You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found at www.girleffect.org/safeguarding. We have zero-tolerance for all forms of violence against children, beneficiaries and staff. 

Equal Opportunities 

Girl Effect Services is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace. 

We are committed to building an organization that is increasingly representative of and works extensively with the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.