Relationship Manager- Prime LAP

1. Sales Growth
Achieve sales targets through the following actions:
• Drive pipeline funnel to achieve book size and market share.
• Monitor local market trends and competitive offerings, identifying opportunities for business
expansion in the region.
• Ensure minimal client attrition through strong client engagement activities.
• Regularly engage with investment bankers, chartered accountants, and brokers to source new
business.
• Raise escalation on delinquent cases/potential NPAs and closely monitor these through the team for
collection dues.
• Track key accounts in the portfolio for business health and early warning signs of NPAs.
2. Client Acquisition & Relationship Management
• Acquisition of new clients by identifying potential leads and conversion strategies.
• Increase area business volume through strong cross-selling initiatives and innovative product
offerings.
• Cultivate deeper customer relationships by ensuring faster turnaround times (TATs) in collaboration
with Credit Analysts.
• Utilize technology to improve operational efficiencies and responsiveness in customer service,
ensuring retention of existing customers.
3. Disbursal - Timely Loan Disbursement with Proper Documentation
• Coordinating with internal stakeholders to process loan applications.
• Responding to queries from internal teams to ensure timely and accurate disbursal.
• Completing transactions with customers with the appropriate documentation.
4. Market Intelligence
• Gather market intelligence on competitive strategies, policies, and processes regularly.
• Share the collected market intelligence with the Area Sales Manager to adjust business tactics
accordingly.
5. Portfolio Quality & Profitability
• Track overdue accounts daily for the business and ensure timely collections.
• Intervene to ensure collection on initial overdue accounts in a timely manner.
• Ensure profitability by applying appropriate pricing strategies and processing fees.
• Implement cost management initiatives on a timely and accurate basis.
6. Organization Process Efficiency
• Adhere to all processes for both pre and post-sourcing activities.
• Provide input to the Area Sales Manager for the Sales MIS to improve reporting and operational
performance.