Regional Trade Marketing Manager

WE ARE HIRING | REGIONAL TRADE MARKETING MANAGER

Location: Lower Parel, Mumbai

Experience: 12+ Years

Qualification: Postgraduate in Marketing preferred from a reputed institution.

About Allied Blenders and Distillers Limited

Allied Blenders and Distillers (ABD) is an equal opportunity employer and one of India's leading spirits companies. From a single brand to becoming India's largest domestic spirits company and the third-largest IMFL player, ABD has built a remarkable journey.

With a diverse portfolio of iconic brands including Officer's Choice, Sterling Reserve, ICONiQ White Whisky, Zoya Gin, Woodburns, Pumori, Rangeela and Arthaus Blended Scotch Whisky, ABD's products are celebrated across 29 countries.

With 9 company-owned state-of-the-art manufacturing facilities, 2 distilleries and over 25 outsourced manufacturing sites, ABD continues to set benchmarks in quality and innovation.

Role Overview – Regional Trade Marketing Manager

We are looking for an experienced and result-oriented marketing professional with strong expertise in Trade Marketing, BTL activities, Consumer Activations and Regional Marketing. The role will focus on driving regional marketing initiatives and supporting sales teams through effective market-level execution.

Key Responsibilities:

• Lead regional marketing plans and ensure effective execution across different states, with a strong focus on BTL activities.
• Drive brand visibility through retail and on-premise visibility initiatives, including dealer boards, flanges, displays, POS materials and other branding elements.
• Evaluate and implement outdoor media opportunities such as hoardings, bus shelters, kiosks, wall paintings and other visibility platforms.
• Plan and execute consumer promotions, on-pack offers, bar promotions and spot activities.
• Identify and leverage local opportunities such as events, festivals, sponsorships and brand activations.
• Monitor regional marketing spends and maintain brand-wise and state-wise budget tracking.
• Ensure timely approvals and effective implementation of all marketing activities.
• Evaluate campaign effectiveness and share regular MIS and feedback reports with the Marketing team.
• Manage vendors, negotiate costs, ensure timely delivery and maintain quality of promotional materials.
• Maintain promotional inventory, gifts and activity-related reports.

Candidate Profile:

• 12+ years of experience in FMCG, Alcoholic Beverages, Telecom or Consumer Durables.
• Strong experience in Sales Promotion, Trade Marketing, Consumer Activations and Events.
• Postgraduate qualification in Marketing preferred.
• Strong understanding of regional markets and the ability to work closely with Sales teams.
• Creative, proactive and innovative approach to marketing execution.
• Strong vendor management, negotiation and cost analysis skills.
• Excellent communication, presentation and interpersonal skills.
• Ability to work effectively with cross-functional teams.

Interested candidates can share their updated resumes at:

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