Regional Shopper & Customer Marketing Manager

Your Tasks

Your Purpose:-

Regional Shopper & Customer Marketing for GT is responsible for the one of the key verticals of S&CM at Nivea i.e., Indirect Channel Partners of Top 8.5K, 20K, Chemist and Wholesale. Key responsibilities include shopper activations, customer management, budget management for trade scheme and evaluating & implementing strategies for business growth. The role is responsible for delivering market share in general trade. He/she would be the key person involved with all launch planning along with HO team, driving channel efficiencies & channel programs. Create Retail Excellence at point of sale and develop stronger customer partnerships by building customer blueprints & driving excellence in execution. Developing & implementing GTM strategies & initiatives to improve efficiency & effectiveness of trade coverage

Roles and Responsibilities:

Planning

• Sub Channel Planning & Management: Plan and manage the sub-channel growth, contribution to the overall sales plan. Manage Chemist, top 7.5K stores, top 20K stores, Rest of Retail, Super Distributors and Wholesale channels. Drive select MSL SKUs.
• S&OP Planning: Closely partner with indirect channel to ensure that bottom up S&OP forecast is baked into the overall plan led by Supply Chain. Represent the direct channel in the S&OP discussions
• GT JBP: Planning, Quarterly Scorecards, Actions and follow ups
• Marketing Planning: Plan and drive and executing market share strategy.
• Sales capability planning: Plan capability interventions for direct channel field force on various topics
• Drive sales contests to drive focus BGRs Field Execution
  
  

RE Mapping

• Ensure Execution of Defined RE in system
• Align the RE basis trax, checks every quarter
• Bi yearly updates and corrections if any MSL
• MSL Availability by RE
• Ensure 100% MSL execution as per RE/ TRAXInnovation Picos:
• New Products Guidelines as per HO Selling Story
• Execution by RE
• Availability in Primary and secondary shelf as per defined norms
  
  

Successful Performance Requires

• Planning & analytical skills to handle complex situations
• Innovative and out of box thinking
• Strong communication & negotiation skills
• A high degree of people management & influencing skills
  
  

Your Profile

Qualifications:

• Education: Graduate in any principle.
• Degree / Diploma in Business Management
• 6-8 years of experience in Sales out of which 3-4 years should be in sales and 2 years in Customer/Trade Marketing
• PC Know-how: Excellent MS-Office and Power points skills
• Languages: excellent command of spoken and written English
  
  

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional Information

For any queries, reach out to Kartik Kulshrestha - TA Lead.