Regional Sales Manager

Job Purpose The Regional Sales Manager

South India will be responsible for driving revenue growth, market expansion, distribution strength, and brand visibility across South Indian states. The role requires strong leadership, distributor management expertise, and deep knowledge of excise-driven markets

Key Responsibilities

Sales & Revenue Management Drive primary and secondary sales across South India to achieve volume, value, and market share targets Develop and execute regional sales strategies aligned with company objectives Monitor sales performance, forecasts, and budgets on a monthly, quarterly, and annual basis Distribution & Channel Management Strengthen and expand distributor and sub-distributor networks across the region Ensure effective route-to-market execution, availability, and visibility of products Manage key accounts, institutional customers, and government channels (where applicable)

Team Leadership & Capability Building

Lead, mentor, and motivate Area Sales Managers, Sales Officers, and field teams Set clear KPIs, conduct regular reviews, and ensure high performance standards Build a strong talent pipeline through coaching and succession planning

Market & Trade Execution Ensure effective implementation of trade schemes, promotions, and visibility programs

Monitor market trends, competitor activity, pricing, and consumer behavior

Work closely with marketing teams for brand activations and launches Compliance & Stakeholder Management

Ensure strict adherence to excise regulations, company policies, and ethical standards

• Liaise with excise officials, distributors, and other key stakeholders

Manage documentation, audits, and statutory requirements relevant to the region Reporting & Analysis

Prepare MIS, sales reports, market insights, and performance dashboards

Analyze data to identify growth opportunities and corrective actions

Key Skills & Competencies

• Strong understanding of South India alcohol/FMCG markets
• Proven expertise in distributor management and excise-controlled environments
• Excellent leadership, negotiation, and interpersonal skills

Strategic thinking with strong execution focus

High proficiency in sales analytics, forecasting, and planning

Key Performance Indicators (KPIs)

Achievement of sales volume and value targets

Market share growth

Distributor performance and coverage expansion

Team productivity and attrition control

Compliance and audit adherence