Regional Sales Manager

Role & responsibilities

Role & responsibilities:

Team Co-ordination & Sales Planning

• Manage Team of 2-3 AM / DMs
• Monitoring your team's performance and motivating them to reach targets.
• Monitoring of ASMS & SOs Movement & Plan their monthly tour & tour expense.
• Manage the sales team for sales growth and revenue enhancement.
• Handling sales of company’s product in assign state & coordinate with the ASM & SO for increasing sales revenue.
• Conduct market research to understand competitors and market trends.
• Keeping up to date with products and competitors (Market trend analysis)
• Ensure primary & secondary sales target achievements. (Volume-Value, Category-Brand and distributor wise).
• Conduct business plan review meetings with sales team.
• Develop performance improvement plan for sales team to meet performance goals.
• Develop creative promotional strategies to attract more customers.
• Payment outstanding follow up and control the credit limit for late paying parties.
• Consistently liquidate this slow moving lot by consulting the GM.
• Analysis sales force gap in state and appoint sales team through HR.

Stock Movement & Replenishments

• Collections and outstanding control (based on ageing)
• Coordinate with the mother depot for consistent stock requirement.
• Order Dispatch Monitoring - Co-ordination with dispatch department.

Market Expansion

• Regular visit to the distributors.
• Sales promotion activity, developing sales strategies and setting targets for market expansion.
• Ensure brand promotion by In-shop branding and advertisement in local print media.
• To talk to retailer for In-shop branding if they accept to follow up with General Manager.
• Go for NPD and Launch, ensuring penetration through team in retail through competitive market intelligence.
• Other Jobs that respective General Manager dictates.

Reporting

• To get feedback for suggestion & problem faced by dealers& report to General Manager.
• Work planning to be given by you to ASM & SO a day before next day.
• To take report from ASM’s & SO’s on daily basis and have to report to GM.
• Coordinate with General Manager to enhance sales performance.
• Provide timely feedback to the sales personnel regarding their sales performance.

Preferred candidate profile

Team HR

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