Regional Sales Manager

Job Title: Regional Sales Manager, West

Location: Mumbai

Experience: 8-10 years, 2 -3 years in senior sales role managing teams, preferably FMCG/F&B

Department: Sales

About Swa Artisanal Syrups

At Swa Artisanal Syrups, we craft natural, small-batch syrups using real ingredients, no artificial flavors, no shortcuts. We partner with cafés, restaurants, bars, hotels, and modern trade outlets across India, bringing authentic taste and creativity to every beverage.

We are looking for a passionate and driven Regional Sales Manager to represent Swa in West India in the states of Maharastra, Gujarat, Goa, MP, Chattishgarh in building strong relationships and expanding our footprint in the vibrant F&B scene.

www.drinkswa.com/, 

https://www.instagram.com/swa.artisanalsyrups/

Key Responsibilities

• Lead a team of Area/Territory Sales Managers to achieve regional sales targets (monthly/quarterly/annual).
• Develop and execute regional sales strategies, including territory planning, distributor networks, and key account management. 
• To expand to multiple cities in the region by opening distributors and building sales teams.
• Identify expansion opportunities, onboard new clients in Horeca industry (cafés, bars, hotels) and drive upselling/cross-selling.
• Conduct market analysis, competitor tracking, and forecasting to optimize performance.
• Collaborate with marketing/operations for product launches, demos, promotions, and supply chain efficiency.
• Monitor team KPIs, provide coaching/training, and submit regional reports/expense updates.​

Principal Accountabilities:

• Sales volume (litres) & value (Rs lakhs)
• Sales Team Development and rigour
• Distributor set-up & success
• New geographies open in the region
• New product launch/market - GTM & success
• Coverage & account penetration (Nos)
• Flavours per account
• Outstanding (No of Days)

Requirements

• 6-9 years of relevant experience in techno-commercial or sales management, ideally in FMCG, beverages, or F&B/HoReCa.
• Bachelor's degree (MBA preferred); proven track record in team leadership and target achievement.
• Strong strategic thinking, negotiation, and relationship-building skills.
• Proficiency in MS Excel/CRM tools; willingness for travel across regions.
• Self-motivated leader with deep F&B market knowledge.​

What We Offer

• Opportunity to be part of a fast-growing, premium artisanal beverage brand.
• Dynamic, collaborative, and creative work environment.
• Ownership, autonomy, and growth from Day 1 
• Competitive compensation with attractive sales incentives.