Regional Sales Manager

We are looking for an aggressive, result-oriented and entrepreneurial Sales Leader who can take ownership of the regional business and play a key role in building the next phase of growth.

The ideal candidate will be responsible not only for achieving sales targets, but also for expanding distribution, strengthening channel relationships, building a high-performing sales team and establishing the brand strongly across West Bengal.

This is an exciting opportunity for a sales professional who enjoys building businesses, working in a fast-paced environment and creating tangible market impact.

Role & Responsibilities

• Drive sales and revenue growth for the West Bengal region in line with business targets.
• Develop and execute regional sales strategies, distribution plans and market expansion initiatives.
• Manage and strengthen relationships with distributors, super-stockists, modern trade, general trade and other key customers.
• Expand distribution and market penetration by identifying new markets, territories and business opportunities.
• Set sales targets for the region/team and monitor achievement through regular reviews and performance tracking.
• Lead, mentor and motivate the sales team to deliver volume, value and distribution objectives.
• Monitor primary and secondary sales, inventory levels, market trends and competitor activities.
• Ensure effective implementation of pricing, schemes, promotions and merchandising strategies.
• Work closely with marketing, supply chain and operations teams to ensure product availability and successful market execution.
• Conduct regular market visits to understand customer needs, competitor activity and ground-level opportunities.
• Prepare sales forecasts, MIS and regional performance reports for management.
• Ensure disciplined collection, credit control and distributor health across the region.
• Build a strong and scalable distribution network while maintaining healthy channel relationships.

Preferred Candidate Profile

• Graduate/MBA in Sales, Marketing, Business Management or a related field.
• 1020 years of relevant experience in sales, preferably in FMCG, food, beverages, consumer goods or allied categories.
• Proven track record of achieving sales targets and building distribution networks.
• Strong experience in General Trade, Distributor Management and Market Expansion; experience in Modern Trade/E-commerce will be an added advantage.
• Should have experience managing a sales team and multiple territories.
• Strong understanding of local/regional markets, channel dynamics and distributor economics.
• Excellent communication, negotiation and relationship-management skills.
• Strong analytical ability with a target-oriented and commercially driven approach.
• Willingness to travel extensively within the assigned region.
• Candidates with experience in launching and scaling new brands/products will be preferred.

Perks & Benefits

• Competitive fixed salary with performance-linked incentives.
• Attractive growth opportunity in a fast-growing consumer/FMCG business.
• Opportunity to build and scale distribution across the assigned region.
• Performance-based career progression and increased responsibilities.
• Travel allowance/reimbursement as per company policy.
• Mobile/communication allowance as applicable.
• Supportive and entrepreneurial work environment with significant ownership and decision-making responsibility.