Regional Sales Manager

Regional Sales Manager

Job Description

We are looking for an experienced and well-connected Regional Sales Manager to drive business expansion and establish the companys presence across new markets and territories.

The ideal candidate should have strong market knowledge, established relationships with distributors/channel partners, and a proven ability to initiate business in new areas. The candidate will be responsible for identifying potential markets, appointing distributors and channel partners, launching business operations, and subsequently managing and growing sales within the assigned region.

This is a territory development and business ownership role, requiring a candidate who can independently build the market rather than simply manage an existing sales network.

Key Responsibilities

• Identify and develop new markets, territories and business opportunities within the assigned region.
• Identify, evaluate and appoint suitable distributors, dealers and channel partners as per company norms and policies.
• Leverage existing market relationships and distributor/channel partner networks to establish the company's business quickly in new areas.
• Initiate and execute the complete market launch process, from partner appointment to commencement of sales.
• Develop a strong distribution and channel network to increase the company's market reach and geographic presence.
• Understand local market dynamics, competition, pricing, customer requirements and distribution structures.
• Generate initial business in newly developed territories and ensure consistent sales growth thereafter.
• Take ownership of the assigned region’s sales targets, revenue and business development.
• Maintain strong relationships with distributors, dealers, channel partners and key customers.
• Regularly monitor distributor performance, secondary sales, stock movement and market coverage.
• Develop strategies to increase product penetration and expand the customer base.
• Identify gaps in the existing distribution network and take corrective action.
• Coordinate with internal teams to ensure smooth order processing, supply, commercial operations and customer support.
• Ensure that all distributors and channel partners operate according to company policies, commercial terms and business norms.
• Track market feedback and provide management with insights regarding competitors, pricing, demand and growth opportunities.
• Take complete responsibility for establishing, developing and controlling sales operations within the assigned territory.

Candidate Profile

We are looking for a market-driven sales professional with strong distributor/channel connections and an in-depth understanding of the assigned territory.

The candidate should ideally have:

• Strong existing relationships with distributors, dealers and channel partners in the region.
• Excellent knowledge of the local market and distribution network.
• Proven experience in appointing distributors/channel partners and opening new territories.
• Ability to independently initiate business and establish a company’s presence in a new market.
• Strong negotiation, communication and relationship-management skills.
• Ability to convert market relationships into actual business.
• Strong commercial understanding and sales acumen.
• Ability to work independently and take ownership of the complete territory.
• A result-oriented approach with the ability to achieve aggressive business targets.
• Willingness to travel extensively within the assigned region.

What We Expect From This Role

The ideal candidate should be someone who can enter a new territory, identify the right distributor/channel partner, get the partnership operational, initiate sales and then continuously develop and control the business in that region.

In simple terms, we are looking for a person who can build the market, start the business and then grow it.

Experience: 10 - 15 years
Industry: Distribution / FMCG / Healthcare / Pharmaceuticals / Food & Supplements / Consumer Products / Relevant Channel Sales
Employment Type: Full-time
Role: Regional Sales & Business Development

Key Skills

Distributor Appointment | Channel Partner Development | Territory Expansion | Market Development | Business Development | Channel Sales | Distribution Network | Sales Management | Market Mapping | Dealer Management | Distributor Management | New Market Development | Revenue Growth | B2B Sales | Relationship Management

Perks and benefits

Travel allowance, Sales incentives, Performance bonus, Annual bonus, Festive Bonus