Regional Sales Manager

Role & Responsibilities

• Own and drive regional sales, distribution and business growth for the company's Cattle Feed portfolio.
• Develop and execute territory-wise sales plans to achieve monthly, quarterly and annual targets.
• Build, expand and strengthen the distributor, dealer and retail network across the assigned region.
• Identify untapped markets, new business opportunities and potential channel partners.
• Lead, coach and monitor the field sales team to ensure productivity and target achievement.
• Drive effective primary and secondary sales and ensure healthy product movement across the channel.
• Develop strong relationships with key distributors, dealers and major customers.
• Conduct regular market visits to assess business performance, customer requirements and market potential.
• Monitor competitor products, pricing, schemes, market activities and changing customer trends.
• Ensure effective territory coverage, order generation and sales conversion.
• Monitor distributor outstanding, credit discipline and collection performance.
• Analyse sales data, territory performance and market feedback to identify gaps and implement corrective actions.
• Coordinate with production, dispatch and accounts teams for smooth order fulfilment and business operations.
• Prepare accurate sales forecasts, MIS and periodic business-performance reports for management.
• Implement company sales strategies, promotional activities and market-development initiatives effectively.

Preferred Candidate Profile

• Graduate; MBA in Sales & Marketing or a relevant business discipline will be an advantage.
• Relevant experience in the Animal Feed/Cattle Feed Industry is mandatory.
• Proven experience in regional sales management, channel development and distributor/dealer management within the Animal Feed Industry.
• Strong practical understanding of Cattle Feed, Animal Nutrition and the Animal Feed market.
• Demonstrated ability to build territories, develop markets and consistently achieve sales targets.
• Strong experience in leading and developing field sales teams.
• Excellent business-development, negotiation, communication and relationship-management skills.
• Strong understanding of primary/secondary sales, distribution and collection management.
• Commercially sound with the ability to analyse sales data and make business-oriented decisions.
• Strong market intelligence and competitor-analysis capabilities.
• Highly target-driven, self-motivated and accountable for business results.
• Willingness to travel extensively across the assigned region.

Perks & Benefits

• Competitive compensation based on relevant experience and suitability.
• Performance-based incentives/growth opportunities, as applicable under company policy.
• TA/DA and applicable travel expenses as per company policy.
• Opportunity to lead and develop a regional Cattle Feed business.
• Career growth opportunities within the Sales & Marketing hierarchy.
• Direct exposure to senior management and strategic business decisions.
• Opportunity to build and manage a strong regional sales network.