Regional Sales Manager

Key Responsibilities

• Develop and execute strategic sales plans to achieve volume, value, and market share targets within the assigned area.
  
• Lead, coach, and manage a team of Sales Officers / Sales Representatives / Area Sales Managers providing continuous performance feedback and on-the-job development.
  
• Build and maintain strong relationships with distributors, key retailers and channel partners to maximize business opportunities.
  
• Ensure effective distribution reach, visibility, and availability across General Trade, Modern Trade, and seasonal outlets.
  
• Analyze market trends, consumer preferences, and competitor activities to identify growth opportunities and corrective actions.
  
• Collaborate closely with the Marketing team to implement promotions, in-store activations, and new product launches.
  
• Monitor and review outlet-wise performance of sales-generating assets (freezers, carts, kiosks), and proactively redeploy low-throughput assets to high-potential outlets.
  
• Track, analyze, and report sales performance, secondary sales, stock movement, and scheme effectiveness, providing actionable insights to management.
  
• Conduct regular sales meetings, reviews, and training sessions to ensure high team productivity and motivation.
  
• Prepare sales forecasts, budgets, and beat plans, and work towards achieving financial and profitability objectives.
  
• Develop and implement customer retention and loyalty initiatives to enhance repeat business and long-term relationships.
  
• Ensure compliance with company policies, pricing, credit norms, and cold-chain standards across the territory.
  
• Stay updated on industry developments, seasonal trends, and competitive practices, recommending necessary adjustments to sales strategy.
  

Key Skills & Competencies

• Strong understanding of FMCG / Oils / Sales.
  
• Team leadership and people management skills
  
• Distributor and channel management expertise
  
• Data-driven decision-making and analytical skills
  
• Excellent negotiation, communication, and relationship-building abilities
  
• Ability to work in a seasonal, high-pressure sales environment