Regional Sales Manager - Tamil Nadu

Job Description:

Regional Manager Viki brand

Location: State of Tamil Nadu and Kerala

Reports to: CSO - Chief Sales Officer

Experience: 12-15+ years in B2B steel sales, with 3-5 years in leadership

About the Role

We are looking for a results-driven Head of Sales to lead our steel business growth. Youll own the full sales P&L, build relationships with distributors and infra developers, drive volume and margin for TMT bars

Key Responsibilities

1. Revenue & Growth - Own annual sales targets, pricing strategy and P&L - Drive volume in Trade and Project sale of TMT bars

2. Team Leadership - Lead, mentor, and scale a team of Sales Officers and dealers - Set KPIs, run forecasting, pipeline reviews, and performance coaching - Build a sales culture focused on discipline, customer obsession, and accountability

3. Customer & Market Development - Manage small and large distributors, major projects - Develop dealer/distributor network across Tamil Nadu and in future Kerala

4. Commercial & Operations - Work with production, logistics, and finance to ensure on-time delivery, credit control, and working capital efficiency - Monitor steel price trends, competitor moves, and raw material impact to adjust pricing

5. Strategy - Build go-to-market plans to enter unrepresented markets - Use CRM and data to track conversion and ensure market share improvement - Collaborate with marketing on brand building and lead generation

Education: Experience: 12+ years in steel/steel products/construction materials sales

- Proven track record of managing large dealer network, project sales - Deep understanding of steel pricing, inventory management, and credit risk

- Strong negotiation skills with contractors, traders, and corporate buyers

- Willingness to travel extensively across South India

Key Skills -

Commercial acumen: Pricing, margin management, and

P&L ownership

- Leadership: Ability to build and retain high-performing sales teams

- Industry network: Existing relationships in infra, construction, and steel trade - Data-driven: Comfortable with CRM, forecasting, and sales analytics