Regional Sales Manager, Regional sales officer, Senior Sales Executive

Job Description

Sales Manager (Power Components & Panels)
Position Title: Sales Manager Neptune Standard Components
Department: Sales & Marketing
Reporting To: Head Sales / Manager Sales
Location: Chennai

Role Objective

To drive sales and business development of power components (switchgears, breakers, capacitors, relays, meters, etc.) and electrical panels (LT/HT panels, distribution boards, control panels, etc.) by developing strong relationships with clients, consultants, EPC contractors, and channel partners, ensuring achievement of sales targets and market expansion.

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for assigned region/product line.
• Develop and execute sales strategies for power components and panels.
• Generate new business opportunities through direct client meetings, channel partners, OEMs, EPC contractors, government tenders, and industrial clients.
• Prepare techno-commercial offers, handle negotiations, and close orders.
• Monitor competitor activities and provide feedback to management.
• Client & Channel Management
• Build and maintain strong relationships with electrical consultants, contractors, distributors, and end users.
• Manage dealer/distributor network and ensure product availability & secondary sales.
• Organize product demos, technical presentations, and customer engagement activities.
• Technical & Commercial
• Understand customer requirements and provide suitable technical solutions in coordination with design/engineering teams.
• Support in pricing, tendering, and bid submissions for panels and components.
• Conduct site visits for project follow-ups, installation requirements, and customer support.
• Market Development
• Identify new market segments, industry clusters, and potential customers.
• Participate in exhibitions, seminars, and trade fairs to promote products.
• Provide market intelligence and contribute to product development inputs.
• Team & Reporting
• Coordinate with internal teams (design, production, logistics, service) to ensure timely deliveries and customer satisfaction.
• Maintain MIS reports sales funnel, forecast, order book, competitor analysis, and collection status.
• Ensure timely payment collection as per company policy.

Key Performance Indicators (KPIs)

• Sales Revenue Achievement vs. Target
• Order Booking Value & Volume
• New Customer Acquisition & Retention
• Channel Partner Sales Growth
• Contribution Margin / Profitability of Sales
• Timely Collection of Payments (DSO reduction)
• Market Share in Assigned Territory
• Number of Technical Presentations / Client Engagements

Required Qualifications & Skills

• Education: B.E./B.Tech/Diploma in Electrical Engineering; MBA in Marketing preferred.
• Experience: 5-10 years in sales of electrical products (switchgears, power components, control panels, or related).
• Strong techno-commercial knowledge of power distribution & control systems.
• Excellent negotiation, communication, and relationship-building skills.

Familiar with government tendering, EPC business, and channel sales.

Proficient in MS Office, CRM tools, and reporting systems.
Willingness to travel extensively.

Salary & Benefits
Competitive fixed pay + performance-based incentives.
Travel allowances, communication, and business expense reimbursements.
Growth opportunities in regional/national sales leadership roles.

Role:

Area Sales Manager (B2B)Industry Type: Electrical Equipment

Department: Sales & Business Development

Employment Type: Full Time, Permanent

Role Category: Enterprise & B2B Sales

Education UG: B.Tech / B.E. in Electrical

Role: Branch Sales Manager (B2B)

Industry Type: Electrical Equipment

Department: Sales & Business Development

Employment Type: Full Time, Permanent

Role Category: Enterprise & B2B Sales

Education

UG: B.Tech / B.E. in Electrical and Electronics Engineering (EEE)