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    Job · 12260009

    Bayer Zydus Pharma logo

    Regional Sales Manager (Modern Trade)

    Bayer Zydus Pharma · Mumbai · onsite · Posted 65d ago

    Undisclosed8–10 yrsfulltimeSourced fromNaukri

    About a minute. You'll make an account on the way through.

    About this role

    Job Summary
    The RSM - West North will be responsible for driving sales targets, execution excellence, and team performance across assigned Modern Trade chains and regions in West North India. The role will act as the regional execution owner, translating national Key Account strategies into consistent on-ground delivery, while leading and developing the regional sales team.
    Role Details
    Regional Sales Manager - West North (Modern Trade)
    Reporting To : National Key Account Manager - Modern Trade
    Location : Mumbai
    Key Responsibilities
    • 1. Sales Delivery Target Ownership
      • Own and deliver monthly, quarterly, and annual sales targets for the South East regions across assigned Modern Trade accounts.
    • Drive primary and secondary sales in line with agreed account plans.
    • Track region-wise performance versus targets and proactively close gaps.
    • 2. Execution Excellence in Modern Trade
      • Ensure perfect execution of national/account-level plans at regional and store level, including:
      • Assortment availability
      • Promo scheme deployment
      • Visibility POSM execution
      • Planogram and compliance adherence
      • Monitor and reduce out - of - stock (OOS) and ensure healthy inventory norms at DC and store level.
    • 3. Team Management Capability Building
      • Lead, coach, and performance-manage the regional Modern Trade sales team (Sales Officers / TSOs / third-party field force as applicable).
      • Ensure clear target allocation, daily/weekly reviews, and execution discipline.
      • Improve field capability through regular coaching and joint field work.
    • 4. Stakeholder Store-Level Relationships
      • Build strong working relationships with regional buyers, regional managers, and store managers of Modern Trade chains.
      • Act as the escalation point for regional execution issues and ensure quick resolution.
      • Work closely with distributors and supply chain partners to ensure smooth replenishment.
    • 5. Collaboration with Key Account Manager (KAM)
      • Partner with the KAM - Modern Trade to implement Joint Business Plans (JBPs) and key initiatives at the regional level.
      • Share regular market intelligence, competitor activity, and execution feedback to strengthen account strategies.
      • Support new launches, pilots, and visibility initiatives as per national plans.
    • 6. Reporting Governance
      • Maintain robust reporting on sales, availability, promotions, and execution KPIs.
      • Ensure compliance to company policies, trade governance norms, and SOX/process requirements.
    Key Skills Competencies
    • Strong understanding of Modern Trade execution and operations
    • Hands-on experience managing field sales teams
    • Commercial acumen with execution focus
    • Strong stakeholder management at store and regional levels
    • Analytical, disciplined, and process-oriented approach
    • High ownership mindset with ability to work cross-functionally
    Education Experience
    • Graduate / Post-Graduate in Business, Marketing, or related field
    • 8-10 years of sales experience , with at least 5 years in Modern Trade
    • Proven experience managing regional teams in MT or experience in Category Management roles at MT Pharma chains


    Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

    Sourced from naukri

    Skills

    Market IntelligenceRegional SalesDSOteam managementSupply ChainStakeholder ManagementanalyticalPharmaTrade SalesModern Trade

    About Bayer Zydus Pharma

    Bayer Zydus Pharma logo

    Bayer Zydus Pharma

    Chemicals

    750

    employees

    2011

    15 years old

    Thane

    India

    ₹7.8L PA avg

    Avg at Bayer Zydus Pharma

    About

    Joint venture delivering pharmaceutical products in India, focusing on various healthcare segments including women’s health and oncology.

    Industries

    ChemicalsHealthcare / Pharma

    Employee ratings

    10 reviews

    3.4/ 5

    Culture

    3.2

    Career growth

    2.5

    Work-life

    3.3

    Employees rate it well for

    Work-Life Balance34Skill Development34

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