Regional Sales Manager - Home Loan & LAP - NBFC

Role:

The Regional Sales Manager will be responsible for driving business growth across the assigned region by managing multiple branches, building a strong sales team, developing sourcing channels, achieving business targets, and maintaining healthy portfolio quality.

Key Responsibilities:

- Manage and drive sales performance across branches and sourcing locations.

- Develop and execute regional sales strategies for Affordable Home Loans and LAP.

- Achieve monthly, quarterly and annual business targets for disbursement and sourcing.

- Identify new markets and opportunities for business expansion.

- Build and strengthen relationships with DSAs, connectors, builders, property dealers and other channel partners.

- Ensure all branches have a strong and active sourcing network.

- Recruit, train, coach and retain Branch Managers and sales teams.

- Monitor branch-wise productivity, lead generation, conversion ratios and disbursement performance.

- Improve yield, insurance penetration and business profitability.

- Review branch performance regularly and take corrective actions wherever required.

- Conduct regular market visits and branch reviews.

- Analyze competitor activities, market trends and customer requirements.

- Coordinate closely with Credit, Operations, Legal, Technical and Collections teams for smooth business execution.

Candidate Profile:

- Graduate in any discipline; MBA/PGDM preferred.

- 8-12 years of overall experience in sales, preferably in NBFC, Housing Finance, or Banking.

- Strong experience in Home Loans and LAP, particularly affordable housing.

- Proven experience in managing multiple branches and locations.

- Strong team-handling and leadership experience.

- Demonstrated track record of achieving sales targets.

- Strong understanding of sourcing channels, market development and competitor activities.

- Good knowledge of loan processes, legal/technical aspects and portfolio quality.

- Strong analytical, communication and negotiation skills.

- Willingness to travel extensively within the assigned region.

Key Performance Indicators (KPIs):

- Monthly and quarterly disbursement.

- Login and sanction volumes.

- Lead generation and conversion ratio.

- Branch productivity.

- Team productivity and retention.

- Yield and profitability.

- Insurance penetration.

- Portfolio quality.

- Bounce ratio.

- Channel partner productivity.

- New branch and market development.