Regional Sales Manager Gujarat

Regional Sales Manager Gujarat

Role Overview

We are looking for an experienced Regional Sales Manager to build Heliums offline business in Gujarat from the ground up. This role sits at the intersection of market development, distributor and dealer relationships, and on-ground execution.This is not a role where you inherit a running territory. You will appoint the first distributors, sign the

first dealers, put the first Helium ACs on display, and shape how Helium is sold in Gujarat.This role carries ownership of Heliums offline sales in Gujarat, from sell-in and sell-out to collections.

Primary Mission

Build and scale Heliums offline presence in Gujarat by creating a strong, profitable distributor and dealer network across the state.

Key Responsibilities

1. Market Mapping & Channel Building

• Map Gujarats AC market city by city: key distributors, multi-brand dealers, regional chains and untapped towns.
• Appoint distributors and onboard dealers, starting with Ahmedabad, Surat, Vadodara and Rajkot
• Get Helium listed with regional retail chains and large multi-brand stores
• Negotiate margins, schemes, credit terms and display commitments that work for both partners and Helium.

2. Sales Targets & Distribution Growth

• Achieve monthly and seasonal sales targets, primary and secondary, tracked weekly by city, distributor and dealer.
• Grow active outlets and counter share in every city, month on month. Plan stock with distributors and the operations team to avoid peak-season stock-outs and ageing inventory.
• Lock in pre-season orders in January February and help dealers convert local bulk enquiries from PGs, hostels, clinics and small offices

3. Distributor & Dealer Management

• Run a disciplined beat plan with regular distributor and dealer visits across the territory
• Track distributor performance on dealer coverage, stock levels and secondary billing .
• Maintain market price discipline across dealers and prevent price undercutting Settle scheme claims, returns and replacements on time, and escalate installation or service issues to the service team quickly.

4. In-Store Visibility & Counter Activation

• Get Helium on display in key stores with demo units, in-shop branding and point-of-sale material
• Hire, train and manage in-store promoters and dealer sales staff in Gujarati: which rooms the
• 0.8-ton inverter AC suits and how much it saves versus a regular 1-ton 3-star AC
• Plan seasonal consumer schemes and run dealer meets, store activations and society camps

5. Market Intelligence, Reporting & Team Building

• Share a monthly report on competitor pricing, schemes, dealer margins and launches (Voltas,
• LG, Daikin, Lloyd, Blue Star and others)
• Bring back dealer and customer feedback on product, installation and service
• Keep beat plans, visit logs and sales data updated in Heliums CRM and sales sheets
• Hire and lead sales officers and promoters for Gujarat as the business grows

Required Qualifications

Important -

• Strong grasp of dealer economics: margins, schemes, credit, primary and secondary sales
• Comfortable tracking targets and numbers in Excel, Google Sheets or a CRM
• Graduate; an MBA in sales or marketing is a plus

Very important -

• Have 610 years in channel sales in the AC industry, including at least 3 years managing
• distributors and dealers in Gujarat
• Existing relationships with distributors and dealers across Gujarat
• Fluent in Gujarati, with Hindi and working English

Most important -

• Hunger for own professional growth by crazy execution
• Loves zero-to-one brand building and is energized by building a new channel from scratch

Perks

• Competitive salary with incentives linked to sales and collections
• Earliest of the ESOP equity - massive wealth creation opportunity
• Opportunity to build and lead Heliums Gujarat sales team in a year’s time