Regional Sales Manager - General Trade

About us

Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality.

Job Summary

The Regional Sales Manager will be responsible for driving overall sales, revenue, market expansion, and profitability across the assigned region. The role involves leading the regional sales team, managing BA and Non-BA channels, strengthening distribution, and executing regional business strategies.

Key Responsibilities

Drive regional sales, revenue, growth, and market share as per business targets.

Develop and execute quarterly and annual sales plans and regional strategies.

Lead and manage ASMs, sales teams, and BA operations across the region.

Monitor BA store performance, outlet productivity, and overall channel growth.

Drive business through BA, Non-BA, distributor, and other relevant channels.

Manage distributor relationships, inventory, sales forecasting, and market coverage.

Identify new business opportunities, markets, stores, and strategic partnerships.

Ensure effective execution of branding, promotional campaigns, and new product launches.

Monitor regional sales performance, budgets, profitability, and key business metrics.

Analyze primary and secondary sales data and implement corrective actions.

Track market trends and competitor activities to identify growth opportunities.

Work closely with cross-functional teams to ensure effective execution of regional business plans.

Develop, coach, and drive high performance across the regional sales team.

Key Requirements

Graduate; MBA/PGDM in Sales or Marketing preferred.

8-12 years of experience in Beauty, Cosmetics, FMCG, or a related industry.

Strong experience in regional sales, channel/distribution management, and team leadership.

Experience in managing BA operations, stores, distributors, and multiple sales channels.

Strong analytical, business planning, communication, and leadership skills.

Key KPIs

Regional sales and revenue growth

Market share and business expansion

BA and outlet productivity

Channel and distribution growth

Team performance and productivity

Sales forecast accuracy

Inventory and product availability

Profitability and effective budget utilization

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