Regional Sales Development Manager - FMCG

Overview:

The Regional Sales Development Manager is responsible for driving brand visibility, trade budgets, BTL activation, and in-store execution excellence across the assigned region.

The role ensures impactful implementation of POSM, retail activation programs, and local marketing initiatives that enhance brand presence, consumer engagement, and sales conversion at the point of purchase.

Primary Responsibilities:

- BTL Planning & Execution: Develop regional BTL calendars, retail activations and consumer engagement programs aligned with brand priorities; coordinate with Sales for execution.

- Retail Visibility & POSM: Plan and deploy POSM, drive visibility standards, and track utilization, replenishment and effectiveness.

- Outlet Activation & Merchandising: Lead in-store promotions, displays and thematic activations; identify high-impact visibility opportunities and ensure execution quality.

- Vendor & Budget Management: Manage BTL vendors/agencies, negotiate costs, ensure timely execution, and track budgets and ROI.

- Cross-Functional Collaboration: Partner with Sales, Marketing and distributors to align activation priorities and campaign execution.

- Analytics & Reporting: Track execution, effectiveness, budgets and campaign performance.