Regional Sales Business Development Executive

Job Summary

We are looking for a target-oriented and result-driven Business Development Executive (BDE) to expand HoReCa and institutional business across hotels, restaurants, catering companies, hospitals, and commercial establishments. The role focuses on lead generation, customer acquisition, product presentations, relationship management, negotiations, and converting prospects into orders.

Roles & Responsibilities

• Identify and develop new business opportunities across the HoReCa and institutional market.
• Visit hotels, restaurants, catering companies, hospitals, and institutions to generate sales leads.
• Build relationships with Executive Chefs, F&B Managers, Purchase Managers, Hotel Managers, and other decision-makers.
• Understand customer requirements and recommend suitable kitchen, beverage, and food-service equipment.
• Conduct product presentations/demonstrations and generate enquiries.
• Prepare quotations, negotiate commercial terms, and convert enquiries into orders.
• Maintain a healthy sales pipeline and sales funnel while achieving assigned targets.
• Develop existing accounts through repeat business and cross-selling.
• Monitor competitors, market trends, pricing, and customer requirements.
• Coordinate with Production, Design, Service, Purchase, and Accounts teams for smooth order execution.
• Maintain accurate records of customer visits, enquiries, quotations, follow-ups, and sales activities.
• Independently manage the assigned territory and undertake extensive travel as required.

Mandatory Requirements

• Education: Any Degree / Diploma; Sales or Marketing background preferred.
• Experience: 3–7 years in HoReCa Sales, B2B Sales, Institutional Sales, Hospitality Sales, or Business Development.
• Experience in Commercial Kitchen, Food Service, or Beverage Equipment Sales is highly preferred.
• Strong communication, presentation, negotiation, and follow-up skills.
• Proven ability to generate leads, convert prospects, and achieve sales targets.
• Strong customer relationship management and networking skills.
• Ability to independently manage a territory and work with minimal supervision.
• Willingness to travel extensively within the assigned region.