Regional Sale Manager

Role & responsibilities

• Develop and execute sales strategies to drive revenue growth across the HoReCa segment.
• Build and strengthen business relationships with hotels, restaurants, cafs, caterers, institutional clients and food service distributors.
• Identify and develop new business opportunities and strategic key accounts.
• Drive sales of premium food products and expand market penetration.
• Lead, manage and motivate the sales team to achieve business targets.
• Develop and implement channel-specific sales plans, pricing strategies and promotional initiatives.
• Manage key customer relationships, negotiations and commercial agreements.
• Monitor sales performance, market trends, competitor activities and customer requirements.
• Prepare sales forecasts, budgets, business plans and periodic MIS reports.
• Coordinate with marketing, supply chain and operations teams to ensure effective execution and customer satisfaction.

Preferred candidate profile

• MBA in Sales, Marketing or Business Management from a reputed institute.
• Minimum 10 years of overall sales experience.
• Mandatory: Strong and demonstrable experience in HoReCa sales.
• Minimum 3 years of experience in managing and leading sales teams.
• Prior experience handling premium products is essential, preferably premium food products.
• Established relationships and market understanding across hotels, restaurants, cafs, caterers and institutional accounts.
• Proven track record of achieving sales targets, developing key accounts and driving business growth.
• Strong understanding of B2B sales, channel development, distribution and commercial negotiations.
• Excellent leadership, communication, negotiation and relationship management skills.
• Ability to work in a fast-paced, growth-oriented business environment.