Regional Rural Marketing Executive

This role is to support B2B E-Commerce platform, Supply & Rural Business Unit to achieve its goals at regional level by implementation of marketing plans for new lead generation, subscriber engagement and retention, while establishing a strong brand presence in markets.

Responsibilities

1. GTM implementation and building regional development plan for Industrial and Rural counterparts (Buyers, Sellers & partners)

2. Lead generation, lead qualification and engaging with the current stakeholders for all business units

3. Market Development with Branding, Campaigns, Activations and on ground team capacity development

4. Market Intelligence & Analysis

What Key Tasks will be involved :-

This profile will look after marketing support to both the Business Units Rural Supply BU & E-Business BU as well. GTM implementation and building regional development plan for Industrial and Rural counterparts (Farmers, Partners, Buyers, & Sellers)

•Implement the devised marketing strategy for market growth at regional level, ensure adherence to the processes and reporting for Rural Supply & E-Business BU

• Provide sales tools, pitch decks, brochures, and enablement material

• Support account-based marketing and key account initiatives

• Closely co-ordinate with Sales, Inside Sales, Customers Success teams to deliver integrated marketing campaigns - for Rural Supply & E-Business BU

• Enable regional and BU teams with localized marketing support

• Budget ownership and optimization

• Continuous improvement of marketing processes and playbooks Lead generation, lead qualification and engaging with the current stakeholders for all business units

• Generate qualified leads / subscribers / participants for the BU funnel • Lead nurturing through various online and offline tools Email sequences & video marketing, Newsletters & Webinars

• Support onboarding of farmers, Partner, Sellers, Buyers and manufacturers into the BiofuelCircle platform

• Follow and implement lead generation module and monitor it for its success on business revenue generation Market Development with Branding, Campaigns, Activations and on ground team capacity development

• Plan and execute integrated marketing campaigns aligned to BU targets

• Own campaign calendar: digital, field, events, community, partnerships • Conduct meetings, presentations, and platform demonstrations for E Business BU

• Case studies & testimonials, Value Demos for moving leads further towards conversion for E-Business BU

• Marketing initiatives, sales promotions, product promotions to engage customer base for Rural Supply BU Market Intelligence & Analysis

• Define BU-level marketing KPIs and success metrics

• Track ROI on campaigns, channels, and initiatives

• Measure campaign effectiveness and optimize based on outcomes

• Conducting regular customer feedback surveys, customer forums and interviews to gather customer insights

• Keep track on required market research, competitor details and initiate required market studies to generate insights and derive actionable

• Maintain accurate CRM records and activity reports