Regional Retail Manager - North + East

Key Responsibilities

• Own day-to-day retail operations across 120+ EBOs, ensuring strong execution, SOP adherence and consistent customer experience.
• Lead, coach and develop a team of 15+ Area Managers / Area Executives, with overall responsibility for 250+ retail employees.
• Drive business planning, sales execution and regional performance, translating organisational priorities into clear store-level actions.
• Ensure flawless execution of NSO launches, store readiness and post-launch stabilisation.
• Drive key HO-led strategic initiatives across the region with speed, rigour and accountability.
• Own recruitment, capability building, training and succession planning for the retail team.
• Partner closely with Business Development, Inventory Planning, Marketing, Projects, VM and HR to ensure seamless retail execution.
• Build strong external relationships with landlords, store-owner partners, mall teams and R&M / Project / VM vendors.
• Identify operational gaps, simplify processes and continuously improve productivity and store economics.
• Bring strong market understanding including regional consumer behaviour, local shopping patterns and competitive dynamics — into business decisions.
• Maintain a strong customer-first lens, ensuring every store delivers a differentiated and consistent brand experience.

What We Look For

• Strong people leader who can inspire, challenge and develop large teams.
• Execution obsessed — high attention to detail with a strong bias for action.
• Customer obsessed with a sharp understanding of retail and consumer behaviour.
• Owner's mindset — takes accountability, solves problems and does not wait to be told.
• Think “We before Me” — collaborates across functions and puts the larger business ahead of individual agendas.
• Comfortable operating in a high-growth, high-ambiguity environment and able to do more with less.
• Willing to push boundaries, challenge the status quo and continuously raise the bar.
• Strong commercial orientation with the ability to connect people, operations and business outcomes.