Regional Merchandiser

Key Responsibilities

1. Core Merchandising & Inventory Control

• Symphony Management: Expertly manage the Symphony replenishment software to automate and optimize stock flow. Ensure all new stores are onboarded onto the system immediately.
• Indenting & Availability: Strategically indent products based on regional demand. Maintain a 100% fill rate for Best Sellers to ensure zero sales loss.
• New Store Assortment: Curate the initial product mix for new launches, ensuring the assortment reflects the specific catchment's demographic.

2. Commercial Health & Liquidation

• Freshness Standards: Maintain a 30% share of freshness in the regional inventory to keep the storefronts relevant and engaging.
• Aged Stock Management: Conduct monthly reviews to identify slow-moving items. Plan and execute monthly liquidation and display rotations to minimize "dead" stock.
• Regional Stock Turns: Track and improve stock turnover ratios to ensure high capital efficiency for both the company and the region.

3. Franchisee & Profitability Focus

• Franchisee Partnership: Work as a consultant to franchisee owners, ensuring their stores carry the most profitable product mix.
• Collaboration with RBM/ABM: Partner with the Regional and Area Business Managers to identify stock gaps, address localized sales trends, and ensure the product strategy supports the region’s revenue targets.

4. Market Intelligence & Promotions

• Competitor Mapping: Perform regular market audits to monitor competitor pricing and product shifts.
• Offer Management: Ensure stock sufficiency from a merchandising perspective during promotional periods and festive offers to maximize conversion.
• New Product Showcases: Lead and conduct product showcases across various cities to introduce new collections to the regional teams.

5. Training & In-Store Standards

• VM Adherence: Ensure strict compliance with in-store merchandising and display guidelines.
• Store Visits & Coaching: Regularly visit stores to train staff on merchandising concepts, product USP, and inventory management best practices.

Candidate Requirements

• Experience: 3–6 years in Retail Merchandising & experience in the Eyecare Industry (Experience in a matrix reporting structure is a plus). Sales experience will be an added advantage.
• Systems: Proficiency in Symphony or advanced automated replenishment tools and Microsoft Excel. BI Tools, SQL will be an added advantage
• Interpersonal Skills: Strong ability to influence and collaborate with regional stakeholders (RBM/ABM) and franchisee partners.
• Analytical Prowess: A "grounded" approach to data—the ability to look at numbers and translate them into a practical plan for the shop floor.