Regional Marketing- West

Role & responsibilities

• Understand market trends including customer insights, competition activity and performance
• Ensure timely and effective implementation of marketing calendar that meets both the short term and long-term needs of Home centre.
• Monitor and manage the effective spends of the area
• Implement agreed marketing interventions for under-performing stores and focus stores
• Maintain communication standards as per guidelines
• Implement timely and quality delivery of agreed marketing mix and marketing activities for new stores.
• Drive landmark rewards data and SOH revenue
• Develop regional marketing vendors to implement Marketing collaterals and programs
• Maintain brand standards at the stores

Key Job Responsibilities

Market Focus

• Understand market trends including customer insights competition activity and performance

Activation

• Ensure timely and effective implementation of activation calendar that meets both the short term and long-term needs of brand Lifestyle
• Monitor and manage the effective spends of the area
• Use metrics (footfalls, ticket sizes, category penetration, budgets) to measure the performance of each of the programs
• Identify under-performing stores and implement agreed marketing interventions for course correction
• Monitor focus stores and implement agreed marketing interventions for driving KPIs
• Maintain communication standards as per guidelines
• Ensure timely processing of bills/POs/payments to vendors

New store launch

• Implement timely and quality delivery of agreed marketing elements as per the specified guidelines
• Implement marketing activities for new stores till the store achieves the desired budget

Landmark rewards

• Drive landmark rewards data to enable catchment activation and member KPIs

SOH

• Collaborate with Internal stakeholders and Brands to drive SOH revenue