Regional Marketing Program Manager

Job Summary

Plans, directs and coordinates marketing programs and initiatives to support funnel generation & sales for India and South Asia Pacific focusing on Applied Markets and Industries-Food and environmental testing, Materials, Semiconductors, Alternative Energy and Applied Chemicals. Has good understanding of analytical technologies like chromatography, mass spectrometry and spectroscopy.

Responsibilities

• Plans, directs and coordinates marketing programs and initiatives to support funnel generation & sales for India and South Asia Pacific focusing on Applied Markets and Industries- Food and environmental testing, Materials, Semiconductors, Alternative Energy and Applied Chemicals.
• Has good understanding of analytical technologies like chromatography, mass spectrometry and spectroscopy.
• Tailors worldwide marketing programs to meet region-specific customer needs and creates region-specific programs.
• Determines the appropriate marketing tactics mix and owns execution of all marketing activities and customer communication in the assigned region / country.
• Analyzes market trends and competitor activities and converts them into tactical marketing & sales programs.
• Acts as a focal point for consolidating business metrics, market trends, pricing, customer and technology related information to share with the business units and enables the communication flow between business units and sales channels.
• Identifies and develops business opportunities and provides information and support for the sales force.
• Works closely with region/country senior management to align sales & marketing functions to capture business opportunities.
• Has contact with customers and plays an important role in generating new customers and maintaining current customers for future sales.
• May assist the sales force in the sales process.
• Incentive-eligible position.

Qualifications

• Bachelors or Masters Degree or equivalent.
• Post-graduate, certification, and/or license may be required.
• Typically, at least 8+ years relevant experience for entry to this level.

Job Details

• Job has a full time weekly schedule.
• Travel Required: 25% of the Time
• Shift: Day
• Duration: No End Date
• Job Function: Marketing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.