Regional Marketing Operations Specialist (Mid-Atlantic)

GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.

The Regional Marketing Operations Specialist plays a crucial role in driving sales development, building the pipeline, increasing partner engagement, supporting account-based selling, and is crucial to the continued growth of GuidePoint Security. This team member is detail-oriented and possesses great communication skills. They will collaborate with the marketing team on campaign creation and execution through reporting and campaign performance.

Roles and Responsibilities:

Create and manage Marketo programs, including automated newsletters, list uploads, and targeted campaigns to support BDR outreach to white space.

Produce content and various marketing assets to be used digitally and for regional events.

Manage the marketing credit card, process event invoices and act as the primary liaison between the marketing team and accounting team for payment escalations.

Maintain and update campaign data within Marketo and SalesForce to ensure accurate tracking.

Track event registration and attendance trends to report results and ROI to Sales and Marketing leadership.

Oversee fulfillment house inventory, maintenance and distribution of regional event properties, promotional items and collateral for sales & field events.

Assist in driving partner campaigns using co-sponsored materials and tools.

Build and maintain ongoing communications with the sales team regarding new and planned marketing activities.

Help to ensure that Marketo and SalesForce campaigns are updated.

Other duties as assigned.

Adhere to GuidePoint Security Core Values.

Required Experience:

Bachelor’s degree preferred.

Experience using Marketo and Salesforce required.

Experience in event planning/logistics.

Experience with G Suite and spreadsheet skills.

Customer service mindset.

Ability to measure and report the performance of marketing campaigns.

Demonstrated excellence with written communications, project, and time management.

Demonstrated willingness to learn and use AI-enabled tools

Travel Requirements:

Up to 25% travel required.

Physical Requirements:

Sedentary work

Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day

Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day

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Why GuidePoint?

GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1,200 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 6,200 customers.

Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.  

This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.

Some added perks….

Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)

Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family). If you choose the High Deductible / HSA plan, GPS will contribute in 4 equal quarterly installments: ($850 per EE annually / $1750 per family annually (includes spouse/children/family options)

Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans

12 corporate holidays and a Flexible Time Off (FTO) program

Healthy mobile phone and home internet allowance

Eligibility for retirement plan after 2 months at open enrollment

Pet Benefit Option