Regional Marketing Manager

Join Lokmanya Multipurpose Co-operative Society to work in a dynamic, customerfocused environment where you can help customers choose the right loan options and contribute to our growth.

• Develop and execute regional marketing strategies and campaigns to drive business growth and achieve set targets.
• Conduct market research to identify customer needs, preferences, and trends in the financial services sector.
• Plan and execute Below-the-Line (BTL) marketing activities such as exhibitions, health camps, musical & drama programs, sponsorship, road shows, seminars, and other promotional events to generate leads and enhance brand visibility.
• Identify strategic partnerships and collaborations with the regional brands for large events.
• Manage the planning, budgeting, and execution of BTL and branding activities within the allocated budget.
• Coordinate with the central marketing team to ensure brand consistency and alignment with the organization s marketing objectives.
• Monitor and analyze the effectiveness of marketing campaigns using relevant metrics and provide regular reports to the management.
• Build and maintain strong relationships with key stakeholders, including business partners, vendors, and local authorities.
• Stay up-to-date with industry trends and competitor activities to identify new marketing opportunities and stay ahead in the market.
• Train and guide the branch team on marketing strategies, product positioning, and customer engagement techniques.
• Collaborate with cross-functional teams, including sales, operations, and product development, to drive integrated marketing efforts.
• Represent the organization at industry events, conferences, and networking opportunities to enhance brand visibility and reputation.

• Minimum 2-8 years of experience in marketing roles.
• Bachelor/Master s degree in Marketing or a related field is preferred.
• Strong knowledge and understanding of marketing principles, strategies, and techniques.
• Proven experience in planning and executing successful marketing campaigns.
• Proficiency in BTL marketing activities, including event management, sponsorship, and promotional campaigns.
• Excellent communication, presentation, and negotiation skills.
• Ability to analyze market trends, customer behavior, and competitor activities.
• Strong leadership skills with the ability to manage and motivate a team.
• A valid driving license and personal vehicle are mandatory.
• Willingness to engage in fieldwork and travel within the region.

Note: Only male candidates within the age range of 25-40 will be considered for this position.