Regional Marketing Manager

Education and Experience

1. Graduation in any stream
2. 2+ years of experience in FMCG or a major Retail Chain, handling direct-to-consumer activations, promoters, BTL campaigns and/or consumer research
3. Mandatory understanding of the local language, including the ability to read and speak

Principal Responsibilities

1. Execute all marketing activities in the region with excellence and on-time to deliver consumer growth targets
2. Lead entire Go to Market’ planning of all new store launches in the region, ensuring accelerated consumer acquisition and sales – includes catchment and consumer understanding, BTL media planning and execution
3. Manage vendors/agencies for POSM and BTL media
4. Responsible for training and managing team for Door-to-Door Activities, Society Activations and In-store Promoters
5. Consumer understanding, consumer research and competition benchmarking at regular frequency to ensure continuous improvement of marketing plans
6. Responsible for managing region’s Marketing Investment and continuously improve effectiveness of spends and improve ROI

Skills / Functional Competencies

• Strong Ownership to solve problems or escalate when needed
• Love to talk to Consumers and understand the issues
• Strong coordination skills with agencies and vendors
• Proficient in MS Excel for planning, analysis and reporting
• Prior experience in SQL / Python programming
• Prior experience in Canva Design
• Prior experience in consumer research
• Train and manage consumer activation team
• Discipline to deliver within timelines