Regional Marketing Manager Kolkata

We are looking for a dynamic and execution-oriented Regional Marketing Manager to drive marketing initiatives across the assigned region. The role will be responsible for translating marketing strategy into strong on-ground execution, driving trade and contractor engagement, strengthening product communication and ensuring visibility of key brands across channels.

The incumbent will work closely with Sales, Product, Finance and other cross-functional teams to understand local market opportunities, execute relevant activation programmes and strengthen brand presence across the region.

Key Responsibilities

1. Trade Discounting & Engagement Schemes

• Support the planning and execution of trade discounting strategies and engagement schemes based on business priorities and approved budgets.
• Partner closely with Sales and Finance teams to ensure effective implementation and tracking of schemes.
• Monitor market response and recommend improvements based on effectiveness and business impact.

2. Product Communication & Market Activation

• Identify priority products and product categories for the region based on market requirements.
• Drive effective product communication for retailers, contractors and other key stakeholders.
• Adapt communication and activation initiatives to suit local market and language requirements.
• Ensure timely and effective execution of product launches and regional marketing campaigns.

3. Contractor & Influencer Engagement

• Plan and execute contractor meets, product demonstrations and training programmes across the region.
• Work with local teams to strengthen contractor engagement and improve product knowledge and advocacy.
• Track effectiveness and participation across engagement initiatives.

4. Brand Activation & Market Visibility

• Drive visibility and maintenance of key brand assets across retail and contractor touchpoints.
• Monitor execution of shop signage, wall paintings, in-shop branding and other visibility initiatives.
• Ensure marketing collaterals and brand assets are deployed effectively across priority markets.

5. Product - Market Fit

• Work closely with Sales and Product teams to understand regional customer requirements and market dynamics.
• Ensure product activation and communication are relevant to the local consumer, retailer and contractor ecosystem.
• Provide market feedback to support product and communication decisions.

6. Market Intelligence & Reporting

• Track competitor activity, market trends, pricing, promotions and customer feedback across the region.
• Analyse performance of marketing initiatives and identify areas for improvement.
• Provide regular updates on market penetration, campaign performance and emerging opportunities.

7. Cross-functional Collaboration

• Partner closely with Sales, Product, Finance, Supply Chain and other relevant teams to drive regional marketing priorities.
• Support local sales teams in executing marketing campaigns and market development initiatives.
• Coordinate with internal and external stakeholders to ensure timely execution of marketing programmes.