Regional Marketing Manager (BTL)

Role Purpose

The Regional Marketing Manager is the single point of ownership for all BTL activity in the region. The role turns the central marketing strategy into on-ground execution at branch level, ensures branches have the right material at the right time, and ensures brand standards are followed consistently across every touchpoint.

Key Responsibilities

1. Branch Engagement and Requirement Management

• Work closely with all branches in the region to understand their marketing, visibility and promotional needs.
• Act as the first point of contact for branch queries on collaterals, activations, local events and campaigns.
• Consolidate and prioritise branch requirements, and track each request to closure within defined timelines.