Regional Marketing Manager/BTL Manager

Roles & Responsibilities:

• Regional & BTL Marketing: Plan and execute regional and BTL marketing initiatives to support business acquisition and brand visibility.
• ATL Coordination: Coordinate with the Corporate Office for the planning and execution of regional ATL/media campaigns.
• Lead Generation: Drive quality lead generation through localized marketing activities and campaigns.
• Planning & Execution: Develop and execute monthly and quarterly marketing plans aligned with acquisition targets.
• BTL Activity Monitoring: Coordinate with branches and vendors to ensure timely and effective execution of approved BTL activities.
• Branch Visits: Conduct quarterly visits to regional branches to assess branding, visibility, and localized marketing requirements.
• Branch Launches: Prepare market assessment reports and coordinate marketing activities for new branch/location launches.
• Vendor Management: Develop and maintain a network of marketing agencies, vendors, and local partners for effective execution of marketing initiatives.
• MIS & Reporting: Prepare monthly MIS and performance reports covering marketing activities, lead generation, spends, and outcomes.