Regional Marketing Manager/BTL Manager

Roles & Responsibilities:

• Lead Management: Ensure timely follow-up on BTL-generated leads.
• ATL Coordination: Coordinate with the Corporate Office on regional media campaigns.
• Sales Approach and Target Orientation: Focus on generating quality leads and acquiring new customers.
• Planning and Execution: Execute local marketing activities to meet monthly and quarterly acquisition targets.
• Monitoring: Coordinate with branches and vendors to ensure proper execution of sanctioned BTL activities.
• Competition Tracking: Proactively monitor competitor strategies and prepare counter-plans.
• Branch Visits: Visit all regional branches quarterly to address branding and localized marketing needs.
• Visual Merchandising: Ensure effective branch branding and signage (GSBs).
• Branch Launches: Prepare market reports and execute launch activities for new locations.
• Vendor Management: Maintain a network of agencies and partners to execute the plan.
• MIS: Prepare monthly reports on the performance of marketing activities.