Regional Marketing Manager - Africa (Zambia and Zimbabwe)

Regional Marketing Executive / Manager Africa (Zambia & Zimbabwe)

Location

• Initial Training Period: Head Office, India (5-6 Months)
• Post Training: Zambia

Reporting To

Deputy General Manager - Business Development (Middle East, Africa, SAARC)

Job Purpose

We are seeking a dynamic and entrepreneurial marketing professional to strengthen our presence in the African market, with a primary focus on Zambia and secondary support for Zimbabwe. The role will be responsible for driving brand-building initiatives, developing marketing strategies, and partnering with local distributors, healthcare stakeholders, and commercial teams to accelerate business growth and market penetration.

The selected candidate will undergo an intensive 5-6 month training and business immersion program at our Head Office to gain a comprehensive understanding of the company's products, therapeutic segments, marketing processes, and Africa business operations. Upon successful completion, the candidate will be relocated to Zambia to lead regional marketing execution and support business expansion initiatives.

Key Responsibilities

Strategic Marketing

• Develop and execute country-specific marketing plans for Zambia in alignment with regional business objectives.
• Support marketing initiatives and product promotion activities for the Zimbabwe market.
• Drive brand-building strategies to enhance product visibility, market share, and customer engagement.
• Analyze market trends, competitor activities, pricing dynamics, and customer insights to identify growth opportunities.

Stakeholder Management

• Collaborate closely with local distributors, healthcare professionals, key opinion leaders (KOLs), and commercial teams.
• Build strong relationships with external stakeholders to enhance brand advocacy and market presence.
• Support new product launches, promotional campaigns, and field force effectiveness initiatives.

Business Development Support

• Identify opportunities for portfolio expansion and market penetration.
• Work alongside regional sales and business teams to develop growth strategies.
• Monitor product performance, campaign effectiveness, and return on marketing investments.

Market Intelligence & Analytics

• Gather and analyze market data, competitive intelligence, and customer feedback.
• Generate actionable insights and recommendations for business growth.
• Prepare periodic business reviews, marketing reports, and performance dashboards.

Training & Cross-Functional Collaboration

• Coordinate with Regulatory, Supply Chain, Finance, and Sales teams to ensure seamless market execution.
• Conduct product training and marketing support programs for distribution partners and sales teams.
• Assist in developing promotional materials and localized marketing campaigns.

Qualification & Experience

Education

• Bachelor's Degree in Pharmacy, Life Sciences, Biotechnology, Marketing, or related field.
• MBA in Marketing or International Business preferred.

Experience

• 3-8 years of experience in Pharmaceutical Marketing, Product Management, International Marketing
• Experience in African pharmaceutical markets will be a distinct advantage.
• Strong understanding of branded generics, prescription marketing, and healthcare market dynamics.

Key Competencies

• Strategic Marketing & Brand Management
• Market Research & Competitive Analysis
• Stakeholder & Distributor Management
• Product Launch Management
• Business Acumen
• Data Analysis & Presentation Skills
• Cross-Cultural Communication
• Relationship Building
• Problem Solving & Execution Excellence

Additional Requirements

• Willingness to relocate to Zambia after the initial training period.
• Flexibility to travel across Zambia and Zimbabwe as required.
• Ability to work independently in a multicultural business environment.
• Strong proficiency in Microsoft Excel, PowerPoint.

What Success Looks Like

• Strong brand visibility and stakeholder engagement in Zambia.
• Successful execution of marketing initiatives and product launches.
• Improved market penetration and business growth within the assigned region.
• Effective collaboration with distributors and local healthcare stakeholders.
• Meaningful support to Zimbabwe market development initiatives.

This role offers an exciting opportunity for a high-potential marketing professional to build and grow pharmaceutical brands in emerging African markets while gaining extensive international business exposure.