Regional Marketing Head

Responsibilities

This job is provided by apna.co Key Responsibilities:

Develop and execute regional marketing strategies aligned with business and growth objectives.

Plan and drive BTL marketing activities including local activations, customer meets, roadshows, exhibitions, promotional events, and branch-level campaigns.

Drive customer acquisition, lead generation, brand visibility, and market penetration across the assigned region.

Coordinate with Regional, Zonal, and Branch teams for effective execution of marketing initiatives.

Identify local market opportunities, customer trends, and competitor activities to strengthen regional marketing plans.

Manage marketing agencies, vendors, and partners for timely and effective execution of BTL activities.

Plan and monitor regional marketing budgets and ensure optimum utilization of resources.

Track campaign effectiveness, leads generated, conversions, and ROI; prepare regular MIS and performance reports.

Ensure consistent implementation of corporate branding and marketing guidelines across the region.

Conduct market visits and provide actionable insights to improve marketing effectiveness and business outcomes.