Regional Managing Director - Middle East & International Markets

CET Enviro is in an accelerated growth stage rising order volume and an expanding pipeline reflect a technology whose moment has arrived. Our non-chemical cooling tower treatment platform is proven and field-established at TRL9, not experimental: it has been operating successfully in the UAE for two years across key accounts, alongside a broader base of installations globally.

The opportunity is structural. The Middle East faces two converging pressures acute water scarcity and some of the highest cooling demand in the world. Cooling towers sit at the center of that collision: they are the single largest consumers of water in any cooling system. CET's technology addresses this directly, cutting water consumption and blowdown while enabling the use of recycled water as cooling tower makeup water turning a major liability into a manageable, sustainable input.

Role Summary:

CET Enviro is seeking an entrepreneurial, highly driven Regional Managing Director to lead and expand its operations across the Middle East, with oversight of the company's broader international footprint. The role is approximately 80% focused on GCC growth, with the remainder spent managing established international distributor relationships. This is not a corporate administration role we're looking for a hands-on business builder with a strong commercial mindset and a proven track record in industrial sales and market expansion.

Key Responsibilities:

• Lead all Middle East operations and regional growth initiatives, with primary focus on UAE, Saudi Arabia, Qatar, and Oman.
• Manage strategic relationships with partners such as Johnson Controls (Dubai/UAE), Carrier, CBRE, and major regional distributors.
• Oversee CET's existing distributor relationships in Thailand, Indonesia, and Brazil, and the JCI Europe partnership — optimizing and growing these established channels.
• Build and lead the regional commercial team as the Middle East business scales.
• Own regional revenue targets and P&L responsibility.
• Negotiate strategic partnerships and major contracts.
• Report directly to the CEO and participate in long-term strategic planning.

Requirements:

• 15+ years of experience in industrial sales, business development, or general management.
• Strong background in HVAC, cooling towers, water treatment, industrial infrastructure, or energy.
• Previous experience with companies such as Carrier, Johnson Controls, Trane, Veolia, Nalco, Ecolab, Engie, or similar organizations.
• At least 5 years of experience in the Middle East.
• Proven track record managing distributor networks and international partnerships.
• Entrepreneurial mindset, able to operate independently.
• Outstanding communication and negotiation skills.
• Native-level English.

Compensation (CTC):

• Base salary: AED 45,000–65,000 per month.
• Aggressive performance bonus structure.
• Success fee linked to regional growth.
• Health insurance and travel benefits.
• Potential long-term incentive plan linked to company growth.

What We Offer:

• A role in a fast-growing company at the forefront of clean tech and sustainable HVAC solutions.
• Opportunity to work with a passionate, impact-driven team focused on innovation and environmental stewardship.
• International exposure and long-term career development.