Regional Manager SALES & Business Development

REGIONAL MANAGER SALES & BUSINESS DEVELOPMENT

Job Description

Department: Sales & Business Development
Reporting To: Management / Director

Key Responsibilities

• Manage sales and business development activities across the assigned region.
• Achieve monthly and yearly sales and revenue targets.
• Develop new business opportunities and generate new leads.
• Manage and monitor branch-wise sales performance.
• Build relationships with customers, corporate clients, vendors and referral partners.
• Develop new referral channels and business tie-ups.
• Follow up with leads, enquiries and potential clients.
• Monitor conversion rates from enquiry consultation treatment/package.
• Guide and motivate Branch Managers and Sales Executives.
• Conduct regular performance reviews with the sales team.
• Plan and execute promotional activities, camps and corporate visits.
• Coordinate with Marketing, Doctors, Front Office, CRO and Operations teams.
• Monitor competitors, market trends and pricing.
• Identify new markets and expansion opportunities.
• Ensure proper follow-up of existing customers and generate repeat business.
• Handle important/high-value clients and business negotiations.
• Prepare daily, weekly and monthly sales reports.
• Track branch-wise revenue, enquiries, conversions and follow-ups.
• Review pending payments and support the team in payment collection.
• Ensure CRM/lead records are updated regularly.
• Train the sales team on communication, lead handling and conversion.
• Ensure company policies, offers and pricing guidelines are followed.
• Visit branches regularly and monitor overall sales operations.
• Take corrective action when sales performance is below target.
• Support management in developing regional growth strategies.

Key Performance Indicators (KPI)

• Monthly Sales & Revenue
• New Lead Generation
• Enquiry-to-Consultation Conversion
• Consultation-to-Treatment Conversion
• Package Sales
• Repeat Customers
• Referral Business
• Branch-wise Target Achievement
• Team Productivity
• Customer Retention
• Collection / Payment Follow-up
• New Business Tie-ups

Required Skills

• Strong sales and business development skills
• Team leadership and people management
• Excellent communication and negotiation skills
• Customer relationship management
• Target-oriented approach
• Market analysis and competitor research
• Good reporting and Excel/CRM skills
• Willingness to travel within the assigned region
• Experience in aesthetic, wellness, healthcare, beauty or similar industries is preferred.