Regional Manager Accessories Sales

Job Title: Regional Manager Accessories Sales
Department: Sales Digital Products
Reports To: Assistant General Manager Digital Products
Direct Reportees: Area Managers – Accessories Sales
Regions: North Kerala / South Kerala (currently two RMs)

Position Overview
The Regional Manager – Accessories Sales is a senior regional sales and performance leadership role
responsible for driving Accessories sales, productivity, brand execution, and business growth across the
assigned region. The role acts as the regional owner for Accessories category performance, ensuring
effective execution of business strategies through Area Managers and store sales teams.
The role is accountable for category and brand-wise performance, stock health, SKU productivity,
brand focus, new product launches, promoter productivity, inventory movement, and
cross-functional coordination with Purchase, Marketing, Logistics, Finance, and other relevant teams.
The position directly contributes to revenue growth, inventory efficiency, brand performance, and
customer experience across the region.

Key Responsibilities
Sales Performance & Target Management
Own region-wise Accessories sales targets and ensure achievement of monthly and quarterly
business objectives.
Monitor category-wise, brand-wise, product-wise, and SKU-wise sales performance.
Drive consistent execution of Accessories sales strategies across all stores in the assigned
region.
Identify sales gaps and implement corrective actions through Area Managers.
Monitor sales productivity and drive continuous improvement in regional performance.
Identify opportunities for incremental sales and category growth.
Product, SKU & Inventory Management
Monitor Accessories stock availability and inventory health at store and regional levels.
Monitor product aging and ensure adherence to company-defined aging norms.
Coordinate with Area Managers and Purchase teams to reduce slow-moving and non-moving
inventory.
Ensure appropriate stock allocation and replenishment based on store-level sales potential.
Monitor SKU productivity and recommend additions, rationalization, or redistribution wherever
required.
Ensure proper tracking and resolution of stock-related issues affecting sales.
New Product Introduction & Category Development
Drive new Accessories product introductions across the region in coordination with Purchase and
Brands.
Ensure new products receive appropriate store-level visibility, availability, and sales focus.

Experience
8–12 years of experience in Accessories, Mobile, Consumer Electronics, Retail Sales, or related categories.
Minimum 3–5 years of experience in a regional / multi-area managerial role preferred.
Strong exposure to Accessories brands, SKU management, inventory control, retail operations,
and sales team management.
Experience in managing multi-location sales operations and regional business performance will be an advantage.

Required Skills
Strong sales leadership and people management skills.
Strong analytical and business planning capabilities.
Excellent communication, presentation, and interpersonal skills.
Strong execution and follow-up skills.
Good understanding of Accessories products, brands, SKUs, and retail sales.
Ability to manage multiple stakeholders and business priorities.
Strong problem-solving and decision-making capabilities.
Willingness to travel extensively across the assigned region as required.

Conclusion
The Regional Manager – Accessories Sales is a critical leadership role responsible for driving regional
Accessories business growth through effective sales management, category development, inventory
control, brand coordination, team productivity, and strong store-level execution. The role ensures that
regional sales strategies are translated into measurable business results through effective leadership of
Area Managers and continuous performance monitoring.
Reporting to the Assistant General Manager – Digital Products, the incumbent is expected to
demonstrate strong commercial acumen, analytical capability, people leadership, stakeholder
management, and execution discipline to improve Accessories sales, SKU productivity, inventory
efficiency, brand performance, and overall regional business contribution.